Executive Director

Executive Director

Leads the day-to-day operations of a larger community of 60-65 units and two product lines or 65-175 units with up to two product lines. Is responsible for the community's associate relations, resident and resident family engagement and connection, financial performance, and regulatory compliance. Creates and executes the business plan and develops the team to become a preferred senior living community in the market, while growing revenue and profitability in partnership with the district team. Works with sales to drive sales results. Creates an inclusive community culture that provides high quality resident experiences and care and engages residents, families, and associates.

1. Responsible for all operations within the community, interacting with staff and residents, prospects, or their family members or representatives, as necessary.
2. Develops and implements business plan to become a preferred senior living community in the local market and creates, analyzes, and executes annual operating and capital budgets; manages community performance against goals; sets plans to improve or maintain performance to Company service and financial standards.
3. Builds and maintains strong working relationships with management team and encourages teamwork and collaboration; cultivates an inclusive community culture. Empowers department leaders to supervise, direct, and motivate staff and to proactively recognize and solve issues. Holds department leaders accountable for department performance. Provides assistance to leaders and staff as needed. Ensures community maintains appropriate staffing levels to meet the needs of residents and in accordance with applicable legal requirements.
4. Supports department leaders to attract, develop, engage, and retain associates in accordance with Company policies. Responsible for recruiting and hiring high quality and engaged associates and ensuring they are appropriately trained and developed to meet the needs of residents. Reviews promotions, development plans, disciplinary actions, and termination decisions ensuring consistency in the selection and retention of quality associates. Analyzes trends and implements strategies to reduce turnover and increase retention.
5. Builds high degree of resident satisfaction and retention. Is responsible for maintaining positive resident relations and is accessible and approachable to residents and their families. Is proactive in solving resident problems and resolving issues. Leads effort to leverage satisfied residents and families to grow community occupancy; executes renewal program with existing residents. Partners with Resident Council as necessary. Administers resident satisfaction and other surveys and works with department leaders and district team to create plan to address opportunities for improvement in resident satisfaction, experience, and engagement.
6. For assisted living or memory care communities, ensures collaborative relationship with community clinical leader to ensure community's care and services are appropriate to meet the needs of residents. Oversees resident services including the admission process, healthcare management, and maintenance of resident documentation to ensure high quality services and compliance with Company policy and applicable legal requirements. Empowers department leaders to demonstrate the same for their area. Ensures service plan reviews are conducted, consistent with applicable legal requirements, with appropriate clinical care team members and resident families to maintain the personal dignity of residents.
7. Demonstrates a high degree of financial acumen as it relates to community operations. Analyzes, develops, and executes annual operating and capital budgets; works to meet or exceed budgeted revenue, profitability, and occupancy goals. Proactively creates plans to overcome unanticipated expenses or revenue shortfalls. Continually explores means of revenue enhancement and expense reduction, while meeting the needs of residents and adhering to Company policies and applicable regulations.
8. Drives sales and marketing efforts in collaboration with the community sales leader to meet or exceed occupancy or revenue targets by developing new business, generating leads, and building strategic relationships. Engages with prospects who tour the community. Identifies trends and works with sales leader to implement approved sales and marketing activities and strategies to maximize revenue (RevPAR).
9. Identifies and builds positive relationships with local influencers and professionals to raise community profile. Becomes active in social and civic affairs of the local community that align with the Company's mission. Represents the community and the Company to governmental agencies (as appropriate), professional organizations, community groups, and other appropriate public agencies and groups.
10. Ensures buildings, grounds, and property are up to Company standards through the oversight of preventative maintenance systems and programs and frequent inspections that meet Company standards of excellence.
11. Enforces current Company policies and procedures. Maintains applicable licenses in accordance with Company, Federal, State, and local requirements.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor.

Brookdale is an equal opportunity employer and a drug-free workplace.