Marketing Campaign Specialist

Managing day-to-day operations of paid Display and Social Media Acquisition plans, the full-time Marketing Campaign Specialist will create and optimize campaigns to achieve key performance indicators while leveraging digital analytics and collaborating with cross-functional teams. Key responsibilities Lead the end-to-end build-out and daily management of paid display and social campaigns, optimizing for key KPIs Analyze campaign performance and develop insights to enhance creative effectiveness and audience targeting Manage the digital media budget, providing financial forecasts and actuals while recommending innovative testing approaches Required qualifications Bachelor's degree in Marketing or a related field Experience creating and managing paid display and social campaigns, including platforms like DV360 and Facebook Demonstrated analytical skills with the ability to synthesize complex data into actionable initiatives Proven track record of successful vendor management Strong time management and project prioritization skills