Marketing Manager

Job Description

Job Description

Marketing Manager

NAUI is hiring a Marketing Manager to lead how we present ourselves to instructors, dive centers and divers worldwide, starting with the rollout of our refreshed brand.

Location

NAUI Headquarters, Riverview, Florida (Tampa Bay area)

Work style

Office-based preferred; hybrid within Florida, with three days a week in the office, considered

Reports to

Executive Director and CEO

Manages

Social Media Specialist and in-house graphic design, plus external agencies and freelancers

Type

Full-time, exempt

Travel

Local and domestic, up to 25%

Posted

October 1, 2026. Open until filled; applications are reviewed on a rolling basis.

About NAUI

NAUI, the National Association of Underwater Instructors, has trained scuba divers since 1960. We are a not-for-profit membership association of instructors, dive leaders and dive centers around the world, supported by a small headquarters team in Riverview, Florida.

Our mission is dive safety through education. One question guides how we train and support NAUI leaders: would I trust this person to teach someone I love? We call it the Loved One Concept.

NAUI is in a period of renewal. We are modernizing how the association operates, refreshing our brand, expanding our membership and doubling down on our not-for-profit mission. It’s an exciting time to be part of NAUI.

The role

Traditionally, most of our marketing has reached divers through our members. NAUI instructors and dive centers train divers and sell courses; headquarters gives them a brand worth representing and the tools to use it. That is still our primary channel, but social media and digital communications now call for a central approach to support it. This role works at both levels, making members proud to be NAUI and making divers want to learn with them. As we expand our membership to include divers, you will help launch and promote NAUI Diver.

You will own NAUI’s marketing and communications plan, budget and results, work closely with the CEO and the VP of Member Experience on member communications, and lead our Social Media Specialist, in-house graphic design and outside agencies. It is a hands-on job in a small team: you will write, edit and build campaigns yourself as well as direct others. The role includes local and domestic travel, up to 25% of your time, for trade shows and content collection.

What you will do

■    Lead the rollout of NAUI’s new marketing plan across our website, social channels, publications, email and events, working with our external brand agency, and keep every channel consistent with the brand and our publications style guide.

■    Build and run the annual marketing plan and budget, set targets, and report results to the CEO and the board.

■    Plan integrated campaigns for our audiences: instructors and dive leaders, dive centers and affiliates, and recreational divers.

■    Develop the marketing for NAUI Diver, from launch through renewal, with the VP of Member Experience, who leads the program.

■    Run member communications, including the monthly instructor newsletter, leadership updates and announcements, often drafting in the CEO’s voice.

■    Elevate and manage the organisations CRM

■    Manage website content, SEO and answer engine optimization (AEO), and our email and marketing automation tools, working with our IT team on CRM data and segmentation.

■    Give members marketing they can use: brand assets, templates and campaign kits for dive centers and instructors.

■    Coordinate press and media inquiries with the leadership team, and draft releases and statements.

■    Plan NAUI’s presence at the DEMA Show and other industry events, including trade show materials, and support NAUI’s own conferences.

■    Oversee in-house graphic design, and develop the product strategy and designs for swag and merchandise in the NAUI store.

■    Work with NAUI’s regional partners and volunteer translators so our messaging holds across languages and markets.

■    Supervise and develop the Social Media Specialist and in-house design staff, and manage agencies and freelancers.

What you bring

■    At least seven years in marketing or communications, including responsibility for a budget and for campaigns from plan to measured results.

■    Experience marketing through partners or members, for example in a membership association, a franchise or dealer network, or a nonprofit.

■    Experience leading a brand rollout or rebrand.

■    Hands-on experience building audience segments, automated email campaigns and performance reports in a CRM or marketing automation platform (such as Salesforce, HubSpot or an association management system). Experience with our specific platform is not required.

■    Excellent writing and editing in English, including writing in someone else’s voice and judging the tone of a sensitive message.

■    Hands-on use of a web CMS, Google Analytics and paid social. Comfortable using AI tools for content and analysis, and careful in checking what they produce.

■    Experience managing a small team, and managing agencies or freelancers.

■    Sound judgment with sensitive communications. Dive safety is our subject, and some of what we communicate is serious.

■    A degree in marketing, communications, business or a related field, or equivalent experience.

■    Authorization to work in the United States.

Strongly preferred

■    Certified scuba diver, with any training agency.

■    Experience in the outdoor, sport, travel or education sectors.

■    Working ability in a language other than English.

How to apply

Send your résumé, a short cover letter on why NAUI, and two or three examples of campaigns you led, with their results,

NAUI is an equal opportunity employer.