Digital Content Specialist

Salary: $48,764.00 - $53,640.40 Annually
Location : Athens, TX
Job Type: Full-Time Staff
Job Number: 202600249
Department: Development & Communications
Opening Date: 08/05/2026
Closing Date: 8/18/2026 11:59 PM Central


Description
Responsible for creating, capturing, and producing high-quality digital content that showcases Trinity Valley Community College as a whole. Through photography, video production, and video journalism, this role tells the stories of our students, faculty, staff, and community, elevates the TVCC brand, strengthens engagement, and supports the overall communication and marketing goals of the college.

REPORTS TO: Director of Marketing and Communications
Job Duties

• Lead all phases of video production, including concept development, scripting, storyboarding, filming, lighting, audio capture, and post-production editing.
• Produce high-quality videos that highlight student success, academic programs, campus life, and institutional initiatives.
• Capture and edit interviews, testimonials, and narrative-driven stories that support recruitment, retention, and brand-building goals.
• Manage video archives, organize raw and edited footage, and maintain an accessible digital asset library.
• Produce high-quality photography, video journalism, and multimedia storytelling that showcases student, faculty, staff, and community achievements.
• Strengthen brand awareness, increase audience engagement, and support recruitment and retention efforts through strategic video and photo content creation.
• Curate and prepare digital media for the college's social media presence on Facebook, Instagram, X (Twitter), YouTube, and emerging platforms.
• Produce platform-optimized video and photo content for Facebook, Instagram, X (Twitter), YouTube, and other digital channels.
• Support the Marketing team by providing timely, engaging visual assets for campaigns, announcements, and events.
• Collaborate with the Marketing team to develop visual assets for press releases, news stories, and media outreach.
• Ensure all video and photography content aligns with the college's brand voice, visual identity, and strategic communication goals.
• Build and maintain strong relationships with internal departments, external partners, and media outlets to support content development and distribution.
• Maintain and manage all photography and videography equipment, including cameras, lenses, lighting, audio gear, and accessories.
• Oversee equipment inventory, repairs, upgrades, and safe storage to ensure readiness for all production needs.
• Maintain confidentiality and uphold professional communication standards in all content and interactions.
• Perform additional duties as assigned by the Director of Marketing and Communications to support the Marketing and Communications department.

Qualifications
EDUCATION AND EXPERIENCE QUALIFICATIONS:

EDUCATION REQUIRED:

Bachelor's degree in Mass Communication, Photography, Video Production, or a related field

EXPERIENCE REQUIRED:

Three years of experience in photography, video production, an/or video journalism in a commercial or educational environment. Should have experience with Adobe Premiere Pro and Adobe Photoshop.

Knowledge and Skills
KNOWLEDGE AND SKILLS REQUIRED:

• Typing/Data Entry
• Computer software proficiency - Microsoft Office
• Operating equipment - office or otherwise
• Written and oral communication
• Interpersonal and/or customer service skills
• Attention to detail
• Time management
• Organize and plan work
• Analyze situations, and problems
• Monitor important and complex projects concurrently
• Critical Thinking

1. Health Benefits

• Medical Insurance: Comprehensive plans through the Texas Employees Group Benefits Program (GEA), including various PPO and HMO options. Coverage includes preventive care, hospitalization, and specialist visits.
• Dental Insurance: Includes coverage for routine dental care, major procedures, and orthodontia.
• Vision Insurance: Coverage for eye exams, glasses, and contact lenses.

2. Retirement Benefits

• Retirement Plan: Defined benefit pension plan through the Texas Retirement System (TRS), offering a predictable monthly benefit upon retirement based on years of service and salary. Faculty and Administration have the choice of enrolling in the Optional Retirement Plan (ORP) or TRS.
• Optional Savings Plans: 403(b) and 457(b) plans available for additional retirement savings, with options for pre-tax and Roth contributions.

4. Insurance Benefits

• Basic Life Insurance: Employer paid benefit.
• Optional Life Insurance: Employer paid benefit of 2x annual salary, with option to purchase additional life insurance.
• Dependent Life Insurance and Accidental Death and Dismemberment Insurance: Additional life insurance options available for employee and/or dependents.
• Short-Term Disability Insurance: Employer paid benefit that provides income replacement for short-term disabilities due to illness or injury.
• Long-Term Disability Insurance: Provides ongoing support for long-term disabilities, ensuring financial stability during extended periods of inability to work.

5. Employee Assistance Program (EAP)

• Confidential Support: Access to counseling and support services for personal and work-related issues, including mental health support, financial advice, and legal services.

6. Professional Development

• Training Opportunities: Access to job-related training programs, workshops, and seminars to enhance skills and career growth.
• Tuition Reimbursement: Financial assistance for educational expenses related to job advancement and professional development.

7. Additional Benefits

• Flexible Spending Accounts (FSAs): Tax-advantaged accounts for eligible medical expenses and dependent care.
• Employee Discounts: Access to various discounts on products and services (ERS Beneplace).
• Paid Leave: Generous time off with vacation, sick, and/or personal leave available depending on classification.

01


Do you have a bachelor's degree in Mass Communication, Photography, Video Production, or a related field?

• Yes
• No

02


Do you have at least three years of experience in photography, video production, and/or video journalism in a commercial or educational environment, including proficiency with Adobe Premiere Pro and Adobe Photoshop?

• Yes
• No

Required Question