Territory Manager

Territory Manager – Convenience Stores

The Territory Manager – Convenience Stores is responsible for driving sales growth, distribution, and brand execution within an assigned geographic territory. This role manages relationships with convenience store operators, wholesalers, and distributors, ensuring strong in-store execution, compliance with merchandising standards, and achievement of volume, revenue, and profit targets.

Key Responsibilities

Sales & Revenue Growth

• Achieve and exceed sales, volume, and distribution targets within the assigned territory
• Identify growth opportunities through new account acquisition, product expansion, and promotional execution
• Execute pricing, promotional, and trade marketing strategies in alignment with company objectives

Account Management

• Build and maintain strong relationships with convenience store owners, managers, and key decision-makers
• Manage a portfolio of independent and/or chain convenience store accounts
• Negotiate product listings, shelf space, displays, and promotional activity

Merchandising & Execution

• Ensure consistent execution of brand standards, planograms, and point-of-sale materials
• Monitor product availability, freshness, and inventory levels
• Address out-of-stock issues and coordinate replenishment with distributors

Distributor & Wholesaler Collaboration

• Work closely with distributor partners to drive distribution, execution, and performance
• Conduct joint sales calls and territory reviews
• Ensure accurate order fulfillment and compliance with agreements

Market & Performance Analysis

• Analyze sales data, market trends, and competitive activity to inform territory plans
• Provide regular reporting, forecasts, and insights to management
• Recommend strategies to improve performance and market share

Administrative & Compliance

• Maintain accurate CRM records, call reports, and account documentation
• Ensure compliance with company policies, safety standards, and applicable regulations

Qualifications

Required

• Bachelor's degree or equivalent experience
• 3–5 years of sales experience, preferably in convenience stores, FMCG, CPG, beverage, or tobacco-related industries
• Proven track record of achieving sales targets in a field-based role
• Strong negotiation, communication, and relationship-building skills
• Ability to work independently and manage a large territory
• Valid driver's license and willingness to travel extensively within the territory

Preferred

• Experience working with distributors or wholesalers
• Familiarity with CRM systems and sales analytics tools
• Knowledge of convenience retail operations and merchandising best practices

Key Competencies

• Results-driven and highly motivated
• Strong organizational and time-management skills
• Customer-focused with a consultative sales approach
• Analytical mindset with attention to detail
• Resilient and adaptable in a fast-paced environment

Compensation & Benefits

• Competitive base salary + performance-based incentive
• Company vehicle or car allowance
• Health, dental, and vision benefits
• Retirement plan
• Paid time off and holidays