Senior Brand Manager

OverviewLead the future of one of America's most iconic brands.We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.ResponsibilitiesLead brand and portfolio strategy for Hefty and Private Label businessesDrive innovation pipelines, commercialization, and growth initiativesLead retail media strategy and investment planning across key strategic retail customersOwn key business decisions including pricing, portfolio optimization, and financial performanceTranslate consumer, shopper, and market insights into winning growth strategiesPartner across Sales, Finance, R&D, Supply Chain, Operations, and Customer Marketing to deliver resultsBuild customer-ready growth stories and go-to-market plansInfluence senior leadership through strategic business recommendations and performance updatesWhy This Role Stands OutLead a household-name brand trusted by millions of consumersOwn meaningful business decisions and growth strategiesDrive innovation and shape the future of the categoryGain broad exposure to senior leadershipWork with a talented, collaborative, high-performing teamAccelerate your career through a highly visible leadership roleWe're Looking For Someone WhoThinks like an owner and acts decisivelyCombines strategic thinking with strong executionLoves building brands and growing businessesThrives in fast-paced, high-accountability environmentsCan influence and lead cross-functional teamsHas a passion for winning and developing innovative solutionsQualificationsRequired:Bachelor's degree in Marketing, Business, or related field8+ years of Brand Marketing, Category Management, or General Management experience in CPGStrong business acumen with P&L management experienceExperience leading innovation and commercialization initiativesNielsen, Circana, or syndicated data experienceStrong analytical, communication, and project management skillsAbility to travel 10–15%Preferred: MBAWant to know more about Reynolds Consumer Products and the brands that drive our business? Check out our website or connect with us on LinkedIn!Not a good fit but know someone who is? Please refer them!Local candidates only, no relocation assistance availableJoin Reynolds Consumer Products where we combine the strength of iconic brands with a culture that empowers talented people to make a difference.For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at View email address on click.appcast.io recruiter calls or emails please.RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.Posted Salary RangeUSD $127,700.00 - USD $185,150.00 /ABonus EligibilityRole is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.Job SummaryID: 2026-3967Function: MarketingEmployment Type: Salary