Brand Development Representative - Spirits

Company Description

Beverage Distributors Inc. is a leading beverage distributor serving Greater Cleveland and surrounding Northeast Ohio markets. We partner with a diverse portfolio of beverage suppliers to bring quality brands to retailers, restaurants, bars, and other accounts throughout the region.

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Our success is built on strong relationships, reliable service, and a team-focused approach. We value professionalism, integrity, and a commitment to our customers while providing opportunities for employees to grow within the beverage industry.

The Opportunity

Beverage Distributors Inc. is continuing to expand our spirits business and is looking for a driven, relationship-focused Brand Development Representative – Spirits to help grow our presence throughout the Cincinnati market.

This is a full-time, market-based position designed for someone who enjoys being out in the field, building relationships, creating new opportunities, and representing brands directly with customers. Unlike a traditional office-based sales role, this position will spend the majority of its time in the market working with restaurants, bars, retailers, and other on- and off-premise accounts.

The Brand Development Representative will play an important role in developing BDI's presence in the Cincinnati market. This individual will be responsible for introducing and growing assigned spirits brands, identifying new account opportunities, strengthening existing relationships, and ensuring our brands are properly represented throughout the territory.

Success in this position requires someone who is comfortable working independently, taking ownership of a territory, and building relationships from the ground up while maintaining strong communication with BDI's sales leadership and supplier partners.

What You'll Do

• Develop and maintain relationships with key decision-makers at on-premise and off-premise accounts throughout the Cincinnati market
• Introduce BDI and assigned spirits brands to prospective accounts and identify opportunities to expand distribution
• Grow existing accounts by identifying additional placements, displays, menu opportunities, features, and promotional opportunities
• Conduct regular account visits to maintain relationships and ensure strong brand visibility
• Present products and brand stories to account owners, managers, buyers, bartenders, and other key stakeholders
• Conduct and support product tastings, demonstrations, promotions, brand activations, and special events
• Work to increase product placements, distribution, visibility, and overall sales performance within the assigned territory
• Monitor product availability and inventory levels within accounts and identify potential opportunities or concerns
• Evaluate competitive products, pricing, promotions, displays, and overall market activity
• Gather feedback from customers and provide insight into market trends, customer preferences, and competitive activity
• Collaborate with BDI leadership, sales teams, and supplier partners to execute brand strategies and market initiatives
• Ensure supplier programs, promotions, and brand standards are consistently executed within assigned accounts
• Identify new business opportunities and develop a strong pipeline of prospective accounts throughout the territory
• Maintain accurate records of account activity, customer interactions, opportunities, and brand performance
• Provide regular updates regarding territory activity, account development, competitive activity, and overall market progress
• Represent Beverage Distributors Inc. and our supplier partners professionally throughout the Cincinnati market
• Attend industry events, tastings, promotional events, and other market activities as needed

What We're Looking For

• Strong interpersonal skills with the ability to develop genuine, long-term customer relationships
• Excellent verbal communication, presentation, and customer service skills
• Confident and comfortable introducing products, conducting presentations, and speaking with account decision-makers
• Self-motivated with the ability to work independently and take ownership of an assigned territory
• Strong organizational and time-management skills with the ability to effectively plan and prioritize account visits
• Goal-oriented mindset with an interest in growing brands, developing new business, and expanding market presence
• Ability to recognize sales opportunities and turn customer conversations into actionable next steps
• Experience in beverage distribution, spirits, hospitality, restaurants, bars, retail, sales, or account management is preferred
• Familiarity with the Cincinnati market is strongly preferred
• Knowledge of on-premise and off-premise beverage environments is a plus
• Ability to build relationships with a wide variety of customers and industry professionals
• Comfortable working in a fast-paced, field-based environment with changing priorities
• Willingness to work occasional evenings and weekends to support tastings, promotions, brand activations, and special events
• Valid driver's license and reliable transportation required
• High school diploma or equivalent required; post-secondary education in business, marketing, sales, hospitality, or a related field is a plus

What Success Looks Like

The successful Brand Development Representative will become a trusted resource for accounts throughout the Cincinnati market while establishing a strong presence for BDI and our spirits portfolio in Cincinnati, Ohio. xhyhwjd

Success will be measured through new account development, increased distribution, stronger product placement, brand visibility, account relationships, execution of supplier initiatives, and overall territory growth.

We're looking for someone who doesn't simply maintain a territory — we're looking for someone excited about the opportunity to help build one.