Assistant Manager

Southern Tide, LLC

At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!


The Assistant Store Manager of Southern Tide is responsible for supporting the store manager in the execution of the store strategy to achieve performance goals. This role will lead others by teaching and coaching store staff to cultivate a high performing team to deliver a best-in-class experience to our customers. The individual is a role model for creating exceptional customer experiences and is responsible for driving the business forward within his/her store.

Crew Position:

• In partnership with the store manager ensure the store is on target to achieve financial targets through monitoring and improvement in the measurable statistics that drive the business. Monitor team sales targets and other metrics and provide feedback and analysis to the store manager.
• Manage store staff to maximize sales, traffic flow, floor coverage and customer engagement; adjust schedules as necessary.
• Lead by example and model behavior reflecting the company's core values. Appropriately manage conflict and take ownership for your part in the team dynamic.
• Model and supervise the selling environment, providing consistent coaching on sales, product and staff training to ensure the highest level of customer service and sales.
• Partner with the store manager to execute effective store communications, ensuring staff is involved and updated.
• Take ownership for maintaining the Southern Tide aesthetic across all touch points including associate presentation, dress, visual standards, maintenance and merchandising to create a fully branded environment.
• Assist in recruitment, selection, and onboarding of store staff.
• Train, guide, and coach staff on selling and service skills, driving them to create transformational customer experiences and exceed sales targets.
• Ensure visual merchandising and maintenance standards are met at all times.
• Consistently adhere to all operational policies and procedures.
• Take ownership for accuracy of information entered in POS and other technology as required.
• Make bank deposits.
• Open and close store and/or registers.
• Lead team in handling of merchandise receipts and transfers quickly and accurately.
• Lead team in the visual merchandising of sales floor.
• Understand, execute, and train all cash handling and reporting functions.
• Enforce people policies and ensure accurate and timely processing of employee paperwork (including but not limited to payroll & time/attendance, employee changes & employee discipline).
• Protect company assets by adhering to all loss prevention and operational policies & procedures.

What all hands on deck looks like...

• A strong communicator who guides and influences others effectively
• Are comfortable facilitating conflict resolution through interpretation of company policies
• An analytical thinker who feels comfortable problem solving
• Successfully multitasking and keep everything organized
• A natural leader who enjoys "doing"

Know the ropes:

• High school diploma or equivalent. Bachelor's degree with a focus in Business and/or Merchandising preferred
• Generally, 4+ years retail experience with a minimum of two years retail store supervisory/management experience
• Solid computer skills-proficient in Outlook, Excel and Word
• Basic retail math skills
• Experience with POS systems, a plus
• Exposure to merchandising and retail visual concepts

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at View phone number on click.appcast.io.

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