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Director of Marketing

Robert Half

Director of Marketing & Brand StrategyLocation: Houston, Austin, Dallas, or San Antonio, TX (Remote considered for exceptional candidates)We are seeking a strategic and hands-on Director of Marketing & Brand Strategy to lead marketing efforts for a growing commercial interiors and workplace solutions organization. This role will connect marketing, sales, business development, and leadership to ensure brand strategy, messaging, campaigns, and customer engagement initiatives support company growth. The ideal candidate is a strong B2B marketer who can build strategy while remaining actively involved in execution. This individual will be responsible for strengthening brand presence, driving showroom traffic, supporting business development efforts, and leading impactful marketing campaigns. Experience in commercial furniture, workplace solutions, architecture & design, commercial real estate, hospitality, or other relationship-driven B2B industries is highly preferred.Key ResponsibilitiesBrand Strategy & LeadershipLead and evolve the company's brand positioning, messaging, and market presence.Ensure a consistent brand voice across all marketing channels and customer touchpoints.Align marketing initiatives with company goals and business development objectives.Serve as a strategic advisor to leadership on marketing trends and opportunities.Demand Generation & Business Development SupportPartner closely with sales and business development teams to drive awareness, lead generation, and revenue growth.Develop integrated marketing campaigns that support customer acquisition and retention.Create compelling messaging, content, and programs that move prospects through the buying journey.Track campaign performance and provide insights to optimize results.Showroom & Event MarketingDevelop and execute strategies that increase showroom visibility, engagement, and traffic.Lead marketing support for client events, industry functions, and networking initiatives.Collaborate with business development teams to maximize event impact and ROI.Campaign & Creative LeadershipBuild and execute multi-channel campaigns across digital, email, social media, events, and traditional marketing channels.Provide creative direction for marketing materials, presentations, advertising, and branded content.Collaborate with internal creative resources and external agencies to ensure high-quality execution.Maintain a strong focus on design excellence and customer experience.Cross-Functional CollaborationWork closely with leadership, sales, business development, creative, operations, and ecommerce teams.Influence stakeholders and build alignment around marketing priorities.Foster strong collaboration across departments to drive business results.

Vacancy posted 1 day ago
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