Sales Director

Job Description

Job Description

Gumi Yum is ready for US retail. We need someone who can open every door.

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today's consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit

The Sales Director is dedicated to scaling ZURU's Gumi Yum confectionery brand into retail across the USA, including all future NPD. The role drive account strategy & ownership across grocery, dollar/discount, club & specialty channels, owns ZURU's US broker partnership, and works daily with the Global Commercial Team..

Position Impact:

The role owns listings, retail execution and promotional excellence across all channels. Success at 6 months: ZURU's US candy broker embedded and working to a clear account framework, with Gumi Yum submitted in full for every range review. At 12 months: Gumi Yum listed and trading across priority grocery and specialty accounts, with repeatable distribution gains.

• New distribution & listings – Secure listings across grocery, specialty and unattended channels; submit in full, on time, for every range review.

• Broker management – Lead ZURU's US candy broker day-to-day; set priorities, targets and the framework to convert their network into distribution.

• Range review readiness – Own the P&L for key opportunities; prepare sell decks and pitch materials for every line review and merchandising window.

• Commercial & trade execution (4Ps) – Win feature, display and shelf presence through pricing and promotion.

• Account selling – Lead retailer pitches and negotiations to open new accounts.

• Cross-functional collaboration – Connect broker, merchandising, supply and internal teams to close distribution gaps quickly.

• Innovation launch – Land the Gumi Yum innovation pipeline into US retail.

Skills & Experience:

• 6+ years in Sales in US confectionery or impulse FMCG.

• US grocery track record: new listings, distribution growth, retailer relationships.

• Experience managing a broker or agency network to deliver distribution outcomes.

• Trade execution across pricing, promotion, display and the 4Ps; P&L understanding.

• Right to work in the US; based in or able to relocate to Minneapolis or Bentonville.

View email address on ziprecruiter.com

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

We recognize that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined
ZURU.com