Regional Visual Merchandising Manager, West Coast

Summary At the crossroads of fashion and sport, Lacoste creates andliberates movement. Both universal and timeless, the brand transcends culturesand generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries,Lacoste stand out for its unique know-how in each of its areas of expertise,from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guidesall of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500employees on the move to build the future. Committed to making equalopportunities a reality and to revealing potential, the company brings togethertalents from all walks of life, embracing their differences. Lacoste is one of the inspiring brands driven by passionatepeople within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and theKooples ( Job Description The role of the Regional Visual Merchandising Manager, WestCoast is to execution of the monthlyglobal guidelines, training, seasonal floor mapping, Yoobic missions and VMcommunication for the West Coast Markets. The Regional VM Manager needs toensure consistency and premium standards that are representative of the brandimage in all channels of distributions. Territory will include LacosteBoutiques, Outlet, Wholesale Accounts, Specialty Channels. Lacoste aims to provide excellent sales support to all ourretail partners. We are seeking a seasoned visual sales expert with a proventrack record of success through managing multiple tactics and rollouts torepresent our brand. The successful candidate will have previous experiencewith a premium lifestyle/fashion brand, strong communication skills and apassion for the industry. Essential Job Responsibilities BOUTIQUES / OUTLETS Execute the seasonal Visual Merchandising strategy for theWest Coast Lacoste Boutiques and Outlets. Ensure that all Global HQ visual principals are adhered toand in compliance with the HQ/ US direction. Partner and collaborate with cross-functional teams tosupport the overall business and driving sales. Proactively identify in-store merchandising issues for eachstore and work with the SR. Manager of Visual Merchandising, store staff andDistrict Manager on suggesting solutions. Communicate regularly with store management and the visualmerchandising team regarding merchandising initiatives, display standards andinstallations. Submit weekly store visit recaps and audits to the SR.Manager of Visual Merchandising, District Manager, and the respective store. Oversee regional store openings and train new staff memberson the Lacoste VM Standards; continually train all new associates within theregion as needed. Assist in the set-up of the spring and fall sales meeting. Manage and coordinate store visits with Market leaderswithin the region. Perform all other duties as assigned and required within theregion. Able to travel and provide in-store support five days aweek. WHOLESALE / SPECIALTY Execute the seasonal Visual Merchandising strategy for theWholesale and Specialty shops in the region. Partner and collaborate with cross-functional teams tosupport the overall business and driving sales within Wholesale locations. Maintain the Lacoste visual merchandising standards withinthe region. Communicate and deliver all brand appropriate material towholesale associates, (i.e. seasonal packets on product knowledge). Ensure the sales staff has accurate knowledge of theup-to-date company display standards and merchandising strategies. Frequently communicate with Account Executives on wholesalerecaps and any pertinent information per account. Plan and execute product knowledge seminars for large groupswithin wholesale locations. Manage regional store openings and train new staff memberson the Lacoste VM Standards. Partner with Regional Sales Reps on the seasonal showroomand manage the installation. Assist with regional Wholesale Pop- ups or events. #J-18808-Ljbffr