Marketing Specialist

Help Build the Future of Taylor OnDemand! What if you could join a company with the resources, stability, and reach of an industry leader while helping grow a brand that still has startup energy? That's exactly what this role offers. Your Opportunity: Taylor is looking for a creative, growth-minded Marketing Specialist to help grow Taylor OnDemand (POD.Taylor.com) into a recognized leader within the reseller, eCommerce, influencer, and technology communities. This is a rare opportunity to help shape the future of a rapidly growing business while also supporting strategic sales and marketing initiatives for Taylor Corporate Identity & Branding (TCIB), a trusted partner to many of the world's most recognized brands. If you're energized by building awareness, driving demand, creating campaigns, testing new ideas, and seeing the direct impact of your work on business growth, you'll thrive in this role. Work Authorization To be considered for the Taylor opportunities, candidates must be authorized to work in the United States without the need for employer sponsorship. What You'll Own Grow an Emerging Brand Launch and optimize digital marketing campaigns across paid advertising, social media, email marketing, landing pages, and marketing automation platforms. Build and manage email campaigns, newsletters, nurture programs, and customer journeys designed to generate leads and drive growth. Create engaging content that educates, inspires, and connects with audiences across LinkedIn, Instagram, YouTube, and other digital channels. Identify new opportunities to grow awareness, reach new audiences, and maximize results within lean budgets. Track performance, uncover insights, test new approaches, and continuously improve results across channels. Support a Market-Leading Brand Help support Taylor Corporate Identity & Branding's growth by creating personalized marketing experiences that showcase Taylor's capabilities, support strategic sales opportunities, and help win new business. Create customized landing pages, email campaigns, newsletters, presentations, and digital assets that support enterprise sales efforts. Develop content and customer journeys designed to engage prospects and differentiate Taylor in competitive opportunities. Partner with sales teams to bring strategic pursuits, key accounts, and growth initiatives to life through compelling digital experiences. Support Highspot content management and create tools that help sales teams effectively communicate Taylor's value proposition. What We're Looking For 3+ years of social media / digital marketing experience - preferably focused on the B2B or reseller space Experienced with digital advertising, email marketing, social media, and content creation Equal parts creative thinker and data-driven marketer Excited by the challenge of building awareness for a growing brand Comfortable balancing strategy and execution Skilled at maximizing results with limited budgets Curious, proactive, and willing to test new ideas Comfortable building awareness for emerging brands while supporting established businesses Energized by a fast-paced environment where no two days look the same We would also prefer Digital advertising (Google, LinkedIn, Meta, YouTube) HubSpot, Act-On, or similar marketing automation platforms Email marketing and nurture campaigns Landing page creation and optimization Highspot and sales enablement platforms Digital flipbooks and interactive content Google Analytics and campaign reporting Social media content development and management CRM and lead management platforms Website content management and optimization Why You'll Love This Role This is a rare opportunity to help build an emerging brand with startup-style energy while leveraging the resources, scale, and stability of one of North America's largest print and communications companies. Play a key role in shaping the growth of one of Taylor's newest and most exciting business initiatives Own projects and see the direct impact of your work Blend creativity, strategy, technology, and analytics Experiment, innovate, and bring new ideas to life Work with a team that values initiative, curiosity, and results Enjoy startup-style opportunities backed by the strength of a market leader The Bottom Line We’re not looking for someone to simply maintain marketing programs. We’re looking for someone who wants to help build a brand, drive growth, create meaningful customer experiences, and leave their mark on one of Taylor's most exciting business initiatives. Salary The anticipated annual salary range for this position is $58k - $62k. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation’s total compensation and benefits package for employees. About Taylor Corporation One of the largest print and communications firms in North America, Taylor’s family of companies provides a diverse set of products, services and technologies that address the toughest business challenges. We work diligently each day to create printed and digital marketing communication solutions that help power many of the world’s most recognizable brands. With more than 50 years of category expertise and 10,000 employees spanning dozens of U.S. states and multiple countries, Taylor serves businesses and distributors both large and small. Benefits choice of several health plans dental vision wellness programs life and disability coverage flexible spending accounts health savings accounts a 401(k) plan with company match paid time off (PTO) 64 hours of annual holiday pay. The Employer retains the right to change or assign other duties to this position. Equal Opportunity Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled. Taylor Corporation is a dynamic, diversified company with big plans for the future and your career. We’re passionate about our work, we believe there is always a better way, and we’re looking for people like you. #J-18808-Ljbffr Taylor Corporation