Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager, Marketing Automation to lead the strategy, execution, optimization, and reporting of automated marketing programs across the customer lifecycle. This role will be responsible for designing and managing sophisticated, data-driven campaigns that improve lead generation, customer engagement, retention, and revenue growth.

The ideal candidate combines expertise in marketing automation platforms, customer journey orchestration, CRM systems, experimentation, and digital analytics. They will work cross-functionally with Marketing, Sales, Product, Analytics, and Customer Success teams to deliver personalized customer experiences at scale.

Key Responsibilitie

• Build, execute, and optimize automated customer lifecycle campaigns across email, SMS, web, and in-app channels
• Develop customer journeys, lead nurturing programs, and audience segmentation strategies
• Manage and optimize marketing technology platforms, including HubSpot, Iterable, Optimizely, Salesforce, and Google Analytics
• Lead A/B testing and personalization initiatives to improve engagement and conversion rates
• Monitor campaign performance, analyze results, and provide actionable recommendations
• Collaborate with Marketing, Sales, Product, and Analytics teams to support growth objectives

Qualifications

• 5 +years of experience in digital marketing, marketing automation, lifecycle marketing, or marketing operation
• Hands-on experience with HubSpot, Iterable, Optimizely, Salesforce, and marketing analytics tool
• Strong understanding of CRM systems, customer segmentation, automation workflows, and campaign performance measurements
• Excellent analytical, project management, and communication skills

Key Sk i lls: Marketing Automation, Lifecycle Marketing, Customer Journey Mapping, Email Marketing, Personalization, A/B Testing, Analytics, CRM Management, and MarTech