Vice President, Strategy

Vice President, Strategy

Zenith is looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for the client. This person will lead a team in the development, execution, and stewardship of integrated media plans that support the business priorities, seasonal moments, product launches, and full-funnel consumer engagement. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short- and long-term. This position reports directly to the SVP, Strategy.

Responsibilities

Role Objectives:

• Serves as senior lead on client's business and oversees all aspects of the assigned LOB(s)
• Defines high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
• Translates business priorities into clear media strategies that support product launches, seasonal moments, membership growth, and full-funnel consumer engagement
• Responsible for designing and managing projects and resources for subsidiaries/business units
• Maintain an in-depth knowledge of the client business and competitive landscape
• Brings a strong understanding of premium retail, apparel, wellness, fitness, and community-driven brand building to strategic recommendations
• Team leader for client interaction while fostering positive relationships
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives and expected business outcomes
• Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
• Demonstrates a deep understanding of the active lifestyle consumer, including how audiences move between inspiration, consideration, purchase, loyalty, and advocacy
• Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)
• Ensure connectivity with all relevant internal and external stakeholders
• Partners closely with cross-functional and global stakeholders to ensure plans are integrated, insight-led, and consistent across markets
• Serves as primary leadership and content development stakeholder for all client presentations
• Participation in special projects involving cross department team development and leadership
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 10+ years of media planning experience
• 5+ years of experience in a management capacity
• Agency experience highly preferred
• Experience in wellness and active lifestyle is a big plus
• Ability to work collaboratively with client's in-house performance teams, ensuring clear roles, strong communication, and alignment across agency and client-led media efforts
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client's business
• Positive, team-player attitude

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $159,695.00 - USD $244,720.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2026.