Sr. Manager, Campaign Orchestration

Role Overview The Sr. Manager, Campaign Orchestration is a hands‑on global leader within the Corporate Marketing team, responsible for building, managing, and optimizing the strategy, activation, and implementation of integrated B2B marketing campaigns across Fluence’s priority markets. You lead the "how." You are responsible for implementing and activating global campaign strategies across channels and platforms, and for enabling regional teams to execute their revenue strategies effectively. Key Responsibilities Translate global strategy (including ABX) into integrated, executable campaign motions. Orchestrate and build the operational framework for all campaigns, including setup, audience segmentation, data logic, and system‑level tracking across CRM, paid media, lifecycle, digital, field, and ABM channels. Serve as the marketing business owner for the martech stack, including marketing automation and ABM platforms, ensuring campaigns are activated consistently across platforms. Partner with regions to support in‑market execution, sequencing, and optimization. Coordinate agencies and partners to scale execution. Own the framework and enablement of marketing performance dashboards, helping regions connect campaign activity to pipeline and revenue outcomes. Ensure strategy becomes reality across systems, teams, and markets by aligning messaging, sequencing, audiences, and timing across digital, paid media, lifecycle, field, and account‑based programs. Required Qualifications and Experience 7‑10+ years in B2B marketing with strong experience in integrated campaign planning, activation, and execution across regions. Proven ability to translate global strategy into campaign motions that are executable, scalable, and measurable. Hands‑on experience orchestrating multi‑channel campaigns across email/lifecycle, digital, paid media, field/events, and ABM/targeted plays. Strong familiarity with Salesforce and CRM concepts (leads/contacts/accounts/opportunities) and campaign tracking and pipeline reporting. Deep expertise with marketing automation and activation ecosystems (e.g., Marketo, Eloqua, HubSpot, ABM platforms, paid media platforms), coordinating execution across these tools. Experience enabling regional teams through playbooks, templates, calendars, training, and "how‑to" guidance. Strong track record managing agencies/vendors for campaign activation, production, localization, and channel execution. Implementation and activation leadership: turning strategy into coordinated execution. Global‑to‑local enablement: building repeatable frameworks for regional activation. Cross‑channel orchestration across paid, digital, lifecycle, field, and ABM. Operational rigor: establishing timelines, sequencing, briefs, QA standards, and launch readiness. Platform fluency: understanding marshaling of martech and channel ecosystem and troubleshooting orchestration points with RevOps/Marketing Ops/IT. Performance orientation: using KPIs, readouts, and optimization loops to improve effectiveness and ensure campaign contribution to pipeline and revenue. Strong collaborator: aligning stakeholders across Corporate Marketing, regions, agencies, and RevOps. #J-18808-Ljbffr Fluence Energy, LLC