Senior Brand Manager

At Vestacy, our mission is simple: transform houses into homes . Through an expanding portfolio of trusted Home Care brands including Air Wick®, Resolve,® Easy‑Off®, Woolite® , and more. We create products that help consumers care for the spaces that matter most. We’re on an exciting growth journey, focused on attracting new consumers and winning in new occasions through consumer‑led innovation , strong execution, and a thoughtful, responsible use of resources. Sustainability is an important part of how we think about growth—but equally important is how we work. We call our employees “Founders” because everyone plays a role in shaping what we build and how we win. We’re a lean, agile, and entrepreneurial organization where people have real ownership, make decisions quickly, and see the impact of their work. It’s an environment where motivated people can do some of the most meaningful work of their careers. Category Growth Organization Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact. Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark. About the role Category Growth Organization (CGO) At Vestacy, we are striving to bring our innovative solutions to a billion more homes. Our brand innovation is critical in this journey, and our Category Growth Organization (CGO) delivers the strategic brand plans to achieve our purpose. Working for the CGO team at Vestacy is both challenging and rewarding. You will join a fun, international and focused brand innovation team who enjoys the responsibility of ensuring our world-class brands remain as global category leaders. As a Global Senior Brand Manager (GSBM), you will be responsible for driving Global Innovation for our AirWick portfolio with a Zoom on the North America market. You will: Support the development of the strategic 3-year plan and Global Succes Model (GSM/4P's) with diagnostics and analysis Support the development and validation of key innovation initiatives Lead large scale project and work closely with functional teams to deliver projects until approval and launch. Identify and propose new white space innovation opportunities to drive Air Wick business in NAC Your responsibilities Supports the development of the strategic 3yr plan and GSM/4 P's with diagnostics and analysis. Supports masterplans for North America region to deliver sufficiency of innovation to deliver growth targets. Key partner with cross-functional teams to ensure delivery of innovation on time and to quality. Align Innovation Priorities across Segment and Key Customers. Develop Concepts for Existing and New Products in line with innovation priorities. Set Product, Packaging, Claim, and Pricing Strategy for all innovation. Oversee Innovation Development and Stage-gate Approvals through to Launch Recommendations Ensure Sustainability fully embedded in all our innovations, sufficient to deliver category targets. Support Insights & Analytics (I&A) Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A). Development of Master pack designs for EPDs and NPDs. Base Business Continuity Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation. Maintenance of base formulations and claims with respect to changing regulations or guidelines. The experience we're looking for Marketing Experience: Must be able to demonstrate strong marketing skills developed within the FMCG environment. Good strategic thinking skills and ability to support the execution of brand strategy. Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions. Must be able to demonstrate strong skills in innovation development and delivery Idea generation and validation Cross-organization leadership Other Personal Attributes Strong commercial acumen and analytical skills Ability to work in a matrix organization (CGO, Sales, Key Lead Markets) Strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise Entrepreneurial and able to work autonomously Strong sense of urgency and achievement Resilient and able to respond under pressure Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity The skills for success Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimization, Brand activation, Commercial acumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Negotiation. What we offer We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives. US pay transparency Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $141,000 - $176,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role. Equality We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive. #J-18808-Ljbffr