Senior | Lead Performance Marketing Manager (m/w/d) - Vitasauri
Full-time
edubily®
Vitasauri® ist die Kinder-Nahrungsergänzungsmittelmarke von edubily und bietet hochwertige Inhaltsstoffe, die perfekt auf die Bedürfnisse von Kindern abgestimmt sind. Was als persönliches Anliegen für die eigenen Kinder begann, wurde zu unserer Mission: gesunde Ernährung und durchdachte Nahrungsergänzung für kleine Menschen. Seit 2015 entwickeln wir auf wissenschaftlicher Basis Nahrungsergänzungsmittel und lassen sie in Deutschland herstellen.
Für die nächste Wachstumsphase suchen wir eine kreative, zahlenaffine Persönlichkeit mit einem feinen Gespür für Eltern-Zielgruppen und starken Plattformkenntnissen. Als Senior Performance Marketing Manager verantwortest du das profitable Wachstum von Vitasauri über alle Performance-Marketing-Kanäle hinweg. Du steuerst Nachfrage, Budget und Performance datenbasiert, optimierst kontinuierlich entlang des gesamten Funnels und arbeitest eng mit Content & Science und Geschäftsführung zusammen, um messbare Umsatzbeiträge zu erzielen. Deine Aufgaben:- Du entwickelst und realisierst eine skalierbare Performance-Marketing-Strategie, die nachhaltiges und profitables Wachstum über das gesamte Vitasauri Portfolio hinweg sicherstellt
- Du steuerst und optimierst alle relevanten Performance-Kanäle ganzheitlich entlang des Funnels – von der Nachfragegenerierung bis zum qualifizierten Lead mit Fokus auf SEA und Paid Social.
- Du etablierst einen klaren Test-&-Learn-Ansatz und verbesserst kontinuierlich Creatives, Zielgruppen, Gebotsstrategien und Landingpages, um Conversion Rates und Effizienz zu steigern
- Du stellst sauberes Tracking, belastbare Attribution und transparente Performance-Reports sicher und schaffst damit eine verlässliche Entscheidungsgrundlage für das Management
- Du verantwortest Budgetplanung, Forecasting und die dynamische Allokation der Spendings auf Basis von CPA, ROAS und zusätzlichem Umsatzpotenzial
- Du identifizierst neue Wachstumspotenziale und testest systematisch zusätzliche Kanäle, Zielgruppen und Skalierungshebel, um die Paid-Strategie kontinuierlich weiterzuentwickeln
- Du arbeitest eng mit internen Stakeholdern (z. B. Creative, Product, Data) zusammen und sorgst für eine ganzheitliche Verzahnung aller Growth-Initiativen entlang der Customer Journey
- Du entwickelst Strukturen, Prozesse und Best Practices im Performance Marketing weiter und schaffst die Grundlage für den zukünftigen Aufbau eines Performance-Teams
- Remote First: Du kannst komplett von zu Hause arbeiten.
- Flexible Zeiten: Neben unseren Kernarbeitszeiten (09:00 - 15:00 Uhr) kannst du dir deinen Tag flexibel einteilen.
- Entwicklungsmöglichkeiten: Wir unterstützen dich bei deiner Weiterentwicklung mit einem vierstelligen Betrag. Wir sind transparent bei Gehaltsanpassungen, wir erarbeiten mit dir persönliche Zielsetzungen und ermöglichen dir Weiterbildungen.
- Ausstattung: Du bekommst von uns jegliches Arbeitsgerät, das du brauchst.
- Mitarbeiterrabatte: Wir haben exklusiv für unsere Mitarbeiter attraktive Vergünstigungen. Du bekommst 50 % Rabatt auf unsere Produkte der Marken Vitasauri® und edubily.
- Kinderbonus: Wir zahlen dir ein steuerfreies Betreuungsgeld für die eigenen Kinder in Höhe von bis zu 300 EUR monatlich. Der Zuschuss ist gedeckelt auf die tatsächlichen Betreuungskosten.
- Internetkostenzuschuss: Wir beteiligen uns an deinen Internetkosten mit bis zu 50 € monatlich. Der Zuschuss ist gedeckelt auf die tatsächlichen Kosten.
- Geburtstag frei: An deinem Geburtstag hast du bei uns automatisch einen zusätzlichen freien Tag.
- Jeden Monat 50 € netto extra – als Gutschein nach Wahl oder für Urban Sports Club, steuer- und sozialversicherungsfrei.
- Mindestens 6 Jahre praktische Erfahrung im Performance-Marketing mit starker Hands-on-Expertise in Paid Search, Paid Social und Conversion-Optimierung
- Nachweisbare Verantwortung für signifikante Marketingbudgets sowie messbare Erfolge in der Verbesserung von CPA, ROAS und Conversion Rates
- Sehr starke analytische Fähigkeiten gepaart mit einer Hands-on-Mentalität
- Sehr gutes technisches Verständnis entlang des gesamten Performance-Stacks (Marketingplattformen, Tracking), CRO, CRM/Automation)
- Du verstehst, was Familien beschäftigt – und kannst diese Perspektive in deine Arbeit einfließen lassen
- Du bist selbstorganisiert, empathisch und hast Lust, ein wachsendes Projekt mit echter Mission voranzubringen
- Sicheres Auftreten sowie eine überzeugende Kommunikationsweise
- Sehr gute Deutschkenntnisse (mindestens C1)
Vacancy posted 1 day ago
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