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YouTube Channel Strategy Lead - Growth & Franchises

NBA

The NBA seeks a Senior Director of YouTube Channel Strategy & Programming to lead our global YouTube content across formats. You will own the strategy, drive audience growth, and partner with Content, Media Partnerships, Finance, Legal, and YouTube to deliver scalable franchises. You will translate platform signals into programming decisions, optimize thumbnails and metadata, and guide a data-driven testing culture to maximize engagement and retention. #J-18808-Ljbffr NBA

Vacancy posted 3 days ago
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