Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers Annual salary $142,500–$228,000 with eligibility for a short‑term incentive plan/annual bonus. Benefits include life insurance, parental leave, paid holidays, short‑term disability, long‑term disability, 401(k), and employee discount. Location: United States (Rhode Island). Hybrid at the Cary, NC office or full‑remote in the US. About the Role The position reports to the Industries and Channel Marketing Manager and contributes to the Electrification Smart Buildings division. Key Responsibilities Lead market‑driven growth initiatives for the U.S. Data Center market and activate strategic marketing programs aligned with ABB Electrification’s strategy. Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. Elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications Bachelor’s degree in Business, Marketing, Engineering, or related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including marketing, product management, or sales; or a Master’s degree with 10+ years of relevant experience. Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities) within the U.S. market. Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority. Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. Strong analytical, communication, and executive‑level presentation skills. Ability to travel up to 30% within the U.S. Benefits Health, Life & Disability: Choice of two medical plan options: A PPO plan (Copay Plan) or a High Deductible Health Plan with a Health Savings Account. Choice of two dental plan options: Core and Core Plus. Vision benefit. Company‑paid life insurance (2× base pay). Company‑paid AD&D (1× base pay). Voluntary life and AD&D—100% employee‑paid up to maximums. Short‑term disability—up to 26 weeks, company‑paid. Long‑term disability—60% of pay, company‑paid, with option to buy‑up to 66⅔% of pay. Supplemental benefits—100% employee‑paid (accident insurance, hospital indemnity, critical illness, pet insurance). Parental leave—up to 6 weeks. Employee Assistance Program. Health advocate support resources for mental/behavioral health, general health navigation, virtual health, and infertility/adoption. Employee discount program. Retirement: 401(k) savings plan with company contributions. Employee Stock Acquisition Plan (ESAP). Time Off: 11 paid holidays. Salaried exempt positions receive vacation under a permissive time‑away policy. Equal Employment Opportunity ABB is an Equal Employment Opportunity and Affferative Action employer for protected Veterans and Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to sex, marital status, citizenship, age, race, and ethnicity, inclusive of protected traits under federal and state law. See EEO rights for more information. Protected Veterans and Individuals with Disabilities may request reasonable accommodations by calling View phone number on click.appcast.io or emailing US‑View email address on click.appcast.io. Apply Ready to make an impact? Visit to learn more about our solutions. #J-18808-Ljbffr ABB Inc.