Senior Analyst Digital Customer Marketing

JOB DESCRIPTION

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment. The US SME Customer Marketing team deepens relationships with existing customers by offering powerful backing and financial support to Small & Middle Market businesses through the US SME distribution system (digital, phone & field sales).

The Senior Analyst, Digital Customer Marketing, will support the Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with Sales and Account Development teams. This role involves complex campaign execution, quantitative analysis, and a deep understanding of how marketing capabilities can drive efficiency and scale.

In addition, this role will play a key part in advancing an AI-driven marketing approach, identifying opportunities to automate business-as-usual (BAU) processes, improve operational efficiency, and leverage emerging tools to enhance workflows and campaign performance.

They will collaborate closely with a variety of partners across the organization, including Sales, Analytics, Technology, and Product. This is a great opportunity to contribute to a transformational, innovation-led strategy for the business.

RESPONSIBILITIES

• Proactively manage end-to-end campaign execution in partnership with stakeholders, including advertising agency partners, sales, compliance, product, and technology
• Leverage AI tools and GPT-based solutions to enhance campaign workflows, content development, targeting, and performance optimization
• Manage all tracking and reporting for campaigns, including partnering with analytics teams for measurement readouts and sharing insights with sales leadership
• Proactively craft data-driven recommendations to optimize existing digital campaigns and test into new channels or capabilities
• Maintain a strong understanding of digital marketing, email, and omni-channel trends, including the evolving role of AI in customer engagement

QUALIFICATIONS

• Minimum Qualifications:

• 3+ years of relevant work experience (Digital Marketing, Analytics/Reporting, Sales Enablement, and/or Lead Generation)

• Familiarity with or strong interest in leveraging AI technologies (e.g., GPT tools) to enhance marketing processes and decision-making

• Ability to synthesize data from multiple sources and derive actionable insights

• Comfortable operating in ambiguity and proactively identifying opportunities to add value

• Strong communication skills, including comfort presenting to large audiences

• Superior attention to detail to ensure end-to-end flawless execution

• Ability to build relationships and partner with cross-functional teams

• Proactive contributor with ability to operate autonomously

• Proficient in MS PowerPoint/Excel (Salesforce Marketing Cloud a plus)

• Bachelor’s Degree Required

• Preferred Qualifications:

• Experience managing or supporting paid media campaigns across digital channels

• Knowledge of MYCA and/or @Work processes and operational workflows

• Familiarity with targeting strategies and audience segmentation for multichannel communications

• Strong interest in leveraging AI technologies and GPT-based tools to improve marketing processes, efficiency, and decision-making

• Experience applying data-driven insights to optimize campaign performance and customer engagement

• Ability to balance strategic thinking with execution across multiple initiatives in a fast-paced environment

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

ABOUT US

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

ABOUT THE TEAM

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.