Search Strategist

The Search Strategist serves as the account lead subject matter expert for the search channel. This position is responsible for the thought leadership, strategic direction, and development of staff expertise.Areas of Responsibilities:Develops and oversees execution of search strategies designed to exceed client goals and KPIsManages performance and talent development of Search Managers and Search CoordinatorsLeads weekly client calls to discuss account performance, interpretation of data, and action plans based on findingsCultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparencyDevelops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with DirectorsOversee and manage the Search Manager and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and bi-annual reviewsEnsures strategic consistency across all campaign development and optimization within accountsOversees risk management through proper QA as documented within various search SOPsStays current on industry news and trends, supports testing of innovative products and bold initiativesParticipates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insightsDisplays thought leadership through knowledge sharing across agency and publicly communicating POVs to clients, vendors, and industry peersActs as a motivator and leader while contributing to the long-term vision of the “Booyah Way”3+ years of client-facing experience within the search channelPresent on performance calls and QBRs to clients with VP titles and aboveManage search budgets of at least $1M annually (client level)Experience forecasting and performance and revenue projectionsExperience managing during increased seasonality periods like Q4. You have confidence during a sale period.Experience managing search outside of Google such as TikTok and Chat GPT a plusHighly experienced in campaign development, execution, and optimization best practices across various campaign types (including Search, Performance Max and Demand Gen) and search enginesStrong knowledge of Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, and tracking implementation requirementsExperience using data visualization platforms like Looker Studio, Tableau, Power BI, or DOMOStrong knowledge of bid strategy management, oversight, and troubleshootingAbility to communicate complex concepts and processes effectively and/or previous training experienceAbility to work well within and motivate a teamExemplifies Booyah’s values and leads by examplePassionate about client work and communicationExperience managing a complex task list and meeting tight deadlinesExcellent time management skills and a keen sense for detailsStrong and highly proactive communications skillsStrong project management skillsStrong client-service orientationResourceful problem solverSalary: $80,000 to $87,550Wage differential is based on seniority, merit, education, training and experience.About Booyah AdvertisingBooyah Advertising is a full-service digital agency headquartered in vibrant Denver, Colorado. We specialize in helping companies leverage digital strategies to propel their businesses forward. Our comprehensive services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative solutions. With authentic and straightforward relationships at the heart of everything we do, we proudly manage over $100M in annual media for leading brands like Ria Financial, Illegal Pete's, Bona, Howler Bros, Aspen Skiing Company, and Patrick Ta.At Booyah, we believe our people are our greatest asset. That’s why we’ve built our agency around a people-first philosophy. Every decision we make centers on supporting our teams, fostering transparency, and encouraging personal and professional growth. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it.Our company culture speaks for itself and has earned us recognition from leading publications:#1 on The Denver Post's Top Workplaces#9 on Ad Age's Best Places to Work#10 on Outside's 50 Best Places to WorkHonoree on Inc.'s Best Workplaces and Built In Colorado's Best Places to WorkWhy You’ll Love Working at BooyahYou’ll feel right at home at Booyah if:You’re excited to join a driven, growth-focused team that prioritizes collaboration over ego.You thrive on hard work, love learning new skills, and embrace challenges with enthusiasm.You value building meaningful, supportive relationships with colleagues, clients, and industry partners.You believe in working for a company that invests in your growth and development.You’re passionate about making a tangible impact on real client outcomes.Employee BenefitsWe’re proud to offer a competitive benefits package designed to support your well-being and growth:Competitive salaryMedical, dental, and vision insurance with HSA and FSA options401(k) with company matchUnlimited PTO to recharge and prioritize life outside workAward-winning management training programsRegular 360 feedback surveys and biannual performance reviewsQuarterly team and company-wide events5-year anniversary trip to celebrate your contributionsJoin us at Booyah and experience a workplace where your talents are valued, your growth is supported, and your impact is celebrated. #J-18808-Ljbffr