Sr. Marketing Data Analyst - Lititz , Pennsylvania

# Sr. Marketing Data Analyst## Lititz, PA## Job Description## Job SummaryAs a **Senior Marketing Data Analyst** at WebstaurantStore, you will play a critical role in shaping how data informs marketing strategy and accelerates business growth. This role sits at the intersection of analytics, technology, and decision-making, working daily within our **marketing data lakehouse** to turn complex data into clear insights that drive performance across our SEM and broader marketing organization.You will own end-to-end analytics workflows—from data modeling and pipeline optimization to advanced analysis and executive-ready storytelling—using **Google Cloud’s analytics ecosystem**. Your work will directly influence how we allocate millions in marketing spend, identify emerging growth opportunities, and continuously improve ROI at scale.### Remote Work Qualifications* Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.* Access to a home router and modem.* A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).* A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.* The desire and ability to work and communicate with other team members via chat, webcam, etc.* Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).We only accept W-2 candidates, H-1B sponsorship is not available.## Responsibilities**What You’ll Do:*** **Drive business impact:** Partner with SEM, Marketing Leadership, and cross-functional teams to deliver insights that improve acquisition efficiency, conversion performance, and long-term customer value.* **Own the analytics lifecycle:** Design, build, and maintain scalable datasets, transformations, and reporting in our marketing data lakehouse, ensuring data is accurate, trusted, and decision-ready.* **Identify growth opportunities:** Proactively uncover trends, performance gaps, and experimentation opportunities across channels, keywords, audiences, and campaigns.* **Innovate with data:** Apply analytics best practices, modern modeling techniques, and automation to enhance reporting speed, insight depth, and self-service analytics adoption.* **Be a subject-matter expert:** Serve as a go-to expert for marketing data, metrics, and measurement methodology, influencing how success is defined and tracked.* **Communicate with impact:** Translate complex analyses into clear narratives and actionable recommendations for both technical and non-technical stakeholders.**Growth & Development Opportunities:*** Influence the evolution of our **marketing measurement strategy** at enterprise scale* Lead large, high-visibility analytical initiatives tied directly to company growth* Mentor analysts and help set analytics standards and best practices* Work with modern cloud-native tools and continuously expand your technical skill set* Grow into broader strategic, technical leadership, or people-management paths over time**What Success Looks Like:**In this role, success means not just reporting what happened—but **shaping what happens next**. Your curiosity, technical expertise, and strategic mindset will help WebstaurantStore continue to innovate in how we use data to win in highly competitive markets.**Essential Duties and Responsibilities:**To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* Produce a continuous flow of data-driven insights, hypotheses, and recommendations that drive optimization and growth* Collaborate with key stakeholders to develop reports and validate results using our marketing data lakehouse* Answer ad-hoc business questions related to ecommerce and brick and mortar sales, website, app, advertising, consumer, and general marketing data* Expand our measurement of best customers and products that are important to them* Build and manage advanced SQL queries, data marts, and pipelines for analysis and measurement* Visualize and interpret data using SQL, BigQuery, and Looker Studio* Design, recommend, measure, and visualize A/B Tests* Evaluate and measure the incremental impact of our marketing, using tactics such as attribution modeling, media mix modeling, and designing/measuring experiments* Become an internal Google Cloud Platform subject matter expert?* Stay up to date on industry trends and explore/test new opportunities.* Leverage and continuously develop new ways to implement AI* Communicate and collaborate clearly with internal and external stakeholders* Help mentor, train and develop junior analysts* Document and manage work items in Azure DevOps### Physical Requirements* Work is performed while sitting/standing and interfacing with a personal computer.* Requires the ability to communicate effectively using speech, vision, and hearing.* Requires the regular use of hands for simple grasping and fine manipulations.* Requires occasional bending, squatting, crawling, climbing, and reaching.* Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.## Qualifications### Experience* Bachelor's Degree, Master’s Degree in Marketing, or direct job experience in Analytics, Economics, Finance, Statistics, or Data Science* 5+ years experience in analytics working with ecommerce marketing data### EducationThis role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.### Desired Traits & Skills* +5 years experience using BigQuery and Google Cloud Platform* +5 years performing Analysis in ecommerce (customer and product) marketing data working* +5 years experience using data visualization software (preferably Looker Studio; Tableau or Power BI optional)* Advanced SQL, database querying, and ETL/ELT experience* Expert Google Analytics (Google Analytics 360 preferred) knowledge* Expert Paid Platform knowledge – Adwords, Bing and Meta etc knowledge* Expert in working with and connecting data lakehouses or star schemas* Expert in working with large-scale paid media accounts* Python or R Studio* Proficiency with MS Office required (Outlook, Word, Excel, PowerPoint)* Expert analytical and problem-solving skills required* Strong verbal and written communication skills; ability to tell a story; ability to explain technical and complex concepts in a simple and concise way* Demonstrated ability to manage multiple assignments and deadlines in a fast-paced environment* Ability to quickly adapt as business needs change; ability to address difficult situations with diplomacy and emotional intelligence* Customer service-oriented attitude with a demonstrated desire to exceed expectations #J-18808-Ljbffr