Vice President of Sales

Job Description

Job Description

Vice President of Sales

Reports to President | Salaried, Exempt

The Vice President of Sales provides leadership for sales strategy and commercial performance across assigned regional markets. This role is accountable for driving sustainable revenue and gross-margin growth, expanding market share, strengthening strategic customer relationships, and developing a high-performing sales organization. The ideal candidate is a proven sales leader with deep knowledge of the building materials industry, strong business and financial acumen, and the ability to lead through influence, accountability, and collaboration.

Key Responsibilities

• Set and execute the sales vision and go-to-market strategy for assigned regional markets in alignment with organizational growth, profitability, and customer-service objectives.
• Provide executive oversight of regional sales performance across locations, with accountability for revenue, gross margin, market share, customer retention, new-account growth, and sales productivity.
• Translate organizational objectives into annual sales plans, budgets, forecasts, territory strategies, and measurable performance targets for assigned regional markets.
• Lead, coach, and develop sales leaders and outside sales professionals; establish clear expectations, strengthen accountability, and build a sustainable leadership and talent pipeline.
• Identify and capitalize on growth opportunities within residential construction, custom and production builders, multifamily, installed sales, and other priority customer segments.
• Build executive-level relationships with key customers, prospects, vendors, and industry partners, serving as a senior escalation point and trusted business partner.
• Direct strategic account, pricing, and contract approaches that strengthen competitive position while protecting margin, credit quality, service standards, and long-term customer value.
• Maintain disciplined pipeline management and forecasting practices; analyze sales, customer, market, and financial data to identify risks, opportunities, and required actions.
• Partner with branch leadership, operations, purchasing, finance, credit, marketing, and manufacturing teams to align inventory, capacity, delivery, product mix, and service levels with market demand.
• Monitor regional construction activity, economic conditions, competitive dynamics, building trends, and customer needs, adjusting sales strategies and resource allocation accordingly.
• Represent the organization with customers, industry associations, vendors, and community partners while reinforcing organizational values and professional standards throughout the assigned territory.
• Perform other duties as assigned in support of regional business objectives.

Qualifications and Requirements

• Valid state-issued driver’s license.
• Minimum of 3 years of sales, business development, or operations within the lumber, building materials, or construction industry.
• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Experience with CRM systems (e.g., Salesforce, Dynamics).
• Comfortable with public speaking and delivering presentations.
• Strong consultative selling skills with demonstrated ability to perform needs analysis.
• Excellent verbal and written communication skills; able to convey information clearly and professionally.
• Ability to develop and implement a strategic sales plan aligned with corporate objectives.
• High school diploma or GED required; additional education in business, sales, or a related field is a plus.
• Two to four years of experience in building materials, or a related industry, or an equivalent combination of education and experience.
• Solid understanding of pricing processes, market analysis, and customer relationship management.

Work Environment and Benefits

Office-based role with regular travel to company locations, customer sites, suppliers, and industry events. A valid driver’s license is required. Benefits include 401(k) with match and profit sharing, health, dental, vision, disability and life insurance, health savings and flexible spending accounts, paid time off, and a referral program.

We are an equal opportunity employer and provide reasonable accommodations to qualified applicants with disabilities.