Digital Content Manager

Lark is a premier boutique hotel company with a portfolio of unique, independent hotel partners. We create hospitality experiences with soul, and we are looking for a Digital Content Manager to join our Marketing team. If you are a right- and left-brained storyteller who is as comfortable diving into Google Analytics 4 as you are shooting a viral Instagram Reel, we want to talk to you. About the Opportunity As the Digital Content Manager, you will own the end-to-end digital footprint for the Lark brand and our independent hotel partners. You will champion the guest booking journey by managing our websites, executing a sharp SEO strategy, and building a dynamic social media pipeline. While this role will be remote, we are looking for a candidate that resides in the Boston/Portsmouth/Portland/Providence area. Key Responsibilities Website & CMS Management: Monitor website health, user experience (UX), and currency against marketing promotions. Use CMS and CRM tools to execute day-to-day content updates, form hypotheses, and run A/B tests to reduce booking friction. Social Media & Short-Form Video: Lead the social strategy and posting calendars across Instagram, Facebook, and emerging platforms. Plan, shoot, edit, and schedule engaging video content. UGC & Influencer Management: Architect user-generated content programs and manage influencer relationships from initial outreach and contracts to content repurposing. SEO & Performance Analytics: Drive on-page optimization, metadata, site structure, and internal linking. Use Google Analytics 4 (GA4) and Google Search Console to translate data into actionable marketing recommendations. Content Strategy & Copywriting: Write compelling, on-brand copy for websites, landing pages, paid ads, email campaigns, and seasonal promotions in collaboration with our Creative team. Stakeholder Collaboration: Act as the vital digital link between corporate marketing, our web agency, and on-property General Managers/Owners to ensure content accuracy and compliance. What You Bring (Requirements) Experience: 3–5 years of dedicated digital content management experience with a portfolio highlighting web, copy, and social media success. (Hospitality, travel, or tourism experience is strongly preferred). Technical Skills: Expert proficiency in CMS platforms, SEO fundamentals, GA4, and Google Search Console. Creative Execution: Hands-on experience creating, editing, and scheduling short-form video. Familiarity with social tools ( Later, Hootsuite, or Sprout Social ) and design tools ( Canva or Adobe Creative Suite ). Location Constraint: While this is a remote role, candidates must reside within the regional footprint of Boston, MA, Portsmouth, NH, Portland, ME, or Providence, RI for proximity to key properties and team gatherings. Your Mindset: A self-starter with a "hospitality soul"—someone who genuinely cares about people, communities, and the art of travel. Working Requirements & ADA Compliance Work Environment & Physical Demands: Remote Setup: This position is primarily remote. Must have a dedicated, secure home workspace with reliable high-speed internet. Sedentary Work: Prolonged periods of sitting or standing at a desk, operating a computer, and viewing digital screens (80-90% of the time). Content Production: Ability to operate mobile photography/videography equipment, including smartphones, gimbals, or lightweight cameras. Occasional bending, kneeling, or reaching to capture content during site visits. Lifting: Ability to occasionally lift and carry up to 20 lbs of marketing collateral, signage, or content gear. Travel Requirements: Ability to travel up to 10% of the time for portfolio site visits and corporate meetings. This includes driving, flying, or taking the train within the United States, Canada, and/or Mexico. Must possess or be able to obtain a valid passport and driver's license. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr