Director of Franchise Recruitment

Director Of Franchise Recruitment

City Wide Franchise is seeking a driven, relationship-focused Director of Franchise Recruitment to lead the sourcing, engagement, and conversion of high-quality franchise candidates. This role blends strategic outreach, broker partnership development, and full-cycle recruitment ownership to fuel system growth.

What You'll Do

You will own the franchise candidate journey from first touch through award, building a strong pipeline through both direct sourcing and broker networks.

• Generate franchise leads through outbound prospecting, targeted campaigns, inbound follow-up, and multi-channel networking
• Promote City Wide Franchise opportunities across LinkedIn, Indeed, and social platforms to attract qualified candidates
• Manage the full recruitment pipeline using CRM tools and City Wide's structured 8-step process
• Educate and guide candidates on City Wide's brand, model, and expectations to ensure strong alignment
• Partner with marketing to develop campaigns, webinars, and digital content that drive engagement
• Maintain timely, professional communication with all prospects and inquiries
• Conduct market research to identify and pursue candidates in targeted territories
• Participate in discovery days, team meetings, trainings, and franchise development events

Broker Network & Partnership Focus

• Build and manage relationships with franchise broker networks (e.g., FBA, FCC)
• Actively engage brokers to generate consistent, qualified candidate flow
• Represent City Wide at broker conferences, franchise expos, and industry events
• Develop follow-up and conversion strategies for broker-generated leads
• Partner with the VP of Franchise Development on broker strategy and expansion
• Track and report on broker performance metrics including lead volume and conversions

Success in this role is measured by:

• Awarding 4 new franchisees annually
• Conducting 30 monthly brand reviews
• Recruiting at least 1 candidate per month to attend Meet the Team Day
• Generating 10 unique candidates monthly for ZEE calls
• Maintaining strong broker pipeline activity and conversion rates
• Driving ROI from broker relationships and conference participation