Marketing Research Analyst

Job Description

Job Description

●       Conduct product and market data audits across retail platforms (e.g., Home Depot) to analyze item-level performance, identify inconsistencies, and recommend updates that improve product visibility, sales conversion, and consumer reach.

●       Collect and manage product information (such as categories, naming, keywords, and images) in retailer databases, ensuring consistency with brand strategy and consumer search behavior.

●       Track and analyze product shipment, sell-through, and regional demand data; prepare regular reports to evaluate sales performance, distribution efficiency, and growth opportunities.

●       Assess the effectiveness of marketing communications, advertising, and promotional campaigns by gathering consumer feedback, sales outcomes, and partner input, and provide recommendations for improvement.

●       Collaborate with internal marketing teams, regional sales managers, and international suppliers to integrate consumer behavior insights and market research findings into strategic initiatives.

●       Maintain and update digital marketing and distribution platforms, ensuring the timely availability of accurate product information and promotional materials for both internal teams and retail partners.

●       Support cross-functional projects by providing data-driven insights and recommendations to designers, photographers, and marketing staff, ensuring alignment with seasonal promotions and brand objectives.