Senior Director of Growth Marketing

Job Description

Job Description

Who We Are

LoadUp is on a mission to make removal and disposal simple, honest, and stress-free. Founded in 2014, we set out to disrupt an industry known for hidden fees and vague pricing and built a tech-powered platform that gives customers real-time, upfront pricing and access to a vetted network of local pros who show up and get it done. No guessing. No surprises. Just honest service, done right.

Today, we're one of the largest on-demand junk removal and home services platforms in the country, matching individuals and businesses nationwide with trusted providers for removal, disposal, assembly, and hourly labor.

We're one of Inc.'s 5000 Fastest-Growing Companies and have been a certified Great Place to Work® since 2019.

We're growing fast, and we're looking for talented, driven people who want to help us keep reimagining what this industry can be. If you're excited by the idea of building something real, moving quickly, and doing right by customers, join our mission!

About the Role

We are hiring a Senior Director of Growth Marketing for a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, Georgia . This is an opportunity to own the growth engine across DTC and marketplace channels, lead a high-performing team, and directly influence revenue, customer acquisition, retention, and long-term customer value. This is a full-time opportunity.

Responsibilities

As Senior Director of Growth Marketing, you will own the strategy and execution of customer acquisition, performance marketing, lifecycle marketing, and marketplace growth.

Growth Strategy & Performance Marketing

• Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels .

• Align customer acquisition, retention, monetization, and revenue growth initiatives with company OKRs.

• Lead performance marketing across paid social, paid search, programmatic advertising, CTV, and affiliate marketing.

• Manage and optimize seven-figure media budgets across Meta, Google, programmatic, CTV, and affiliate channels.

• Optimize marketing investments against key metrics including CAC, ROAS, LTV, conversion rate, and unit economics .

• Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential.

Experimentation, Analytics & Conversion Optimization

• Build a rigorous growth experimentation program using A/B testing and multivariate testing .

• Test creative, acquisition funnels, pricing, onboarding, and customer journeys to improve conversion and lifetime value.

• Establish growth KPIs and executive-level dashboards to measure acquisition, retention, revenue, and marketplace performance.

• Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling , and performance reporting.

• Use SQL, BI tools, attribution platforms, and experimentation platforms to uncover growth opportunities and evaluate results.

• Maintain strong standards around marketing measurement, tracking, attribution, privacy, and data governance.

Lifecycle Marketing & Customer Retention

• Build and scale end-to-end lifecycle marketing strategies across email, SMS, push notifications, and in-app messaging.

• Develop onboarding, retention, reactivation, and win-back programs that increase engagement and customer lifetime value.

• Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data.

• Partner with Product and Engineering to improve customer journeys and remove friction throughout the conversion funnel.

Marketplace Growth

• Partner with Marketplace Operations and Product to grow both marketplace supply and demand .

• Develop acquisition and activation strategies for marketplace buyers and sellers.

• Improve marketplace activation, utilization, liquidity, and balance while protecting unit economics.

• Identify and scale growth levers that improve marketplace participation and long-term customer value.

Leadership & Cross-Functional Strategy

• Recruit, lead, mentor, and develop a high-performing growth marketing organization.

• Manage performance marketers, lifecycle marketing specialists, analysts, and creative partners.

• Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations.

• Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives.

• Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board-level stakeholders.

Required Experience

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.

• 10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience .

• At least 4 years of senior marketing leadership experience within a DTC, marketplace, platform, or technology-driven business.

• Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing .

• Experience managing seven-figure or larger digital media budgets .

• Proven experience growing a two-sided marketplace or platform business .

• Strong understanding of marketplace dynamics, supply and demand growth, customer acquisition, retention, and unit economics.

• Experience building and scaling lifecycle marketing programs across email, SMS, push, and in-app channels .

• Strong analytical skills with experience using SQL, business intelligence tools, attribution platforms, and experimentation tools .

• Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI .

• Experience with modern marketing technology stacks, including CDPs, ESPs, attribution tools, analytics platforms, and experimentation platforms .

• Proven success hiring, developing, and leading high-performing marketing teams.

• Executive-level communication skills with experience presenting strategy and performance results to senior leadership.

Leadership Profile

You are a strategic operator who can balance long-term growth strategy with the immediate opportunities required to improve revenue and unit economics.

You are a data-first growth leader who uses analytics, measurement, and experimentation to make better decisions and accelerate learning.

You are a team builder who develops strong leaders, establishes clear expectations, and creates a collaborative, high-performance culture.

You are a cross-functional partner who can translate growth opportunities into Product, Engineering, Analytics, Finance, and Operations priorities.

Benefits

• Competitive Compensation

• Health & Wellness Coverage

• Generous Paid Time Off

• 401(k) with 5% Company Match

• Monthly Lifestyle Stipends, Employee Recognition programs, and Referral Bonuses.

Location

Alpharetta, Georgia | Avalon

This is an onsite Senior Director of Growth Marketing position based at Avalon in Alpharetta, GA.