Member Engagement Strategy Associate

Job Description

Job Description

Our mission: to eliminate every barrier to mental health.

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it's therapy, coaching, medication, or beyond—tailored to each individual's needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for a Member Engagement Strategy Associate to join our fast-growing Member Growth Marketing team. This role is ideal for an early-career marketer who is excited to learn how to drive meaningful member engagement through thoughtful, data-informed marketing execution.

You will support Member Engagement Strategy Managers across all verticals, helping to execute high-impact marketing initiatives for some of Spring Health's most strategic customers. As a key execution partner, you'll bring campaigns to life—supporting launches, managing deliverables, and fulfilling custom marketing needs that drive member enrollment, activation, and ongoing engagement. This role is designed as a growth pathway into a Member Engagement Strategy Lead position, offering hands-on experience in campaign execution, cross-functional collaboration, and exposure to strategic account marketing.

This is a full-time, hybrid position based in New York, reporting to the Director, Member Engagement Strategy. This role operates on a hybrid model including 3 days per week working in our NYC office located at 60 Madison Ave. Occasional travel may be required for team or company events/meetings.

What you'll do:

• Support the execution of member marketing strategies across a portfolio of enterprise customers, partnering closely with Member Engagement Strategy Leads
• Manage end-to-end execution of lower complexity campaigns, including defining campaign briefs, test plans, and objectives; launching campaigns; and conducting post-deployment performance analysis. This includes collaborating closely with cross-functional teams to ensure campaigns align with objectives and customer requirements
• Manage campaign timelines and deliverables, ensuring work is completed accurately and on time
• Execute and fulfill custom marketing requests for high-priority accounts, including adapting templates or creating new assets as needed
• Support customer launches by coordinating materials and helping ensure smooth go-to-market execution
• Track and report on campaign performance, helping organize results and surface key insights
• Maintain organized documentation, templates, and processes to support team efficiency and scalability

What success looks like in this role:

• On-time delivery: 90–95% of campaigns and deliverables are completed on or before deadline
• Execution quality: Campaigns are deployed with a high level of accuracy, with minimal errors and strong attention to detail
• Engagement performance: Campaigns consistently meet or exceed standard industry benchmarks (e.g., email open and click rates)
• Responsiveness: High-priority and custom requests are handled quickly and effectively across multiple accounts
• Member Engagement Strategy Leads and cross-functional partners view you as a reliable, proactive execution partner
• You demonstrate growth in understanding marketing strategy and performance, contributing increasingly thoughtful insights over time

What you'll bring:

• 1–3+ years of experience in marketing, communications, or a related field (internships welcome)
• Strong attention to detail and organizational skills, with the ability to manage multiple projects at once
• Clear written and verbal communication skills
• Comfort working in a fast-paced environment with shifting priorities
• A proactive, "roll up your sleeves" test and learn mindset with strong sense of ownership over your work
• Ability to collaborate effectively across teams and incorporate feedback
• Interest in data-driven marketing and eagerness to learn how to interpret campaign performance
• Familiarity with or interest in project management and marketing tooling (i.e. Iterable, Asana, Smartsheets, Marq) a plus
• Passion for mental health and mission-driven work
• Experience with Iterable or other email CRM preferred
• Experience with B2B2C customers preferred

The target base salary range for this position is $71,500 - $82,500 , and is part of a competitive total rewards package including benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Note : We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom , a weight management program—based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub , which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

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Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.