Creative Director, Copy

Creative Director, Copy

New York, NY

At M Booth Health, we take pride in doing what's right, not what's easy. Asking the difficult questions and finding unexpected answers. Pushing ourselves and our clients to think bigger. Moving beyond imposed limits to break through and create real connection.

We live our brand promise: Choose to Challenge. We're built to help organizations and brands challenge norms, drive results and improve the health and lives of those who need it most.

We believe health communications can change the world. Why? Because we've done it before. We've been at the forefront of advancing some of the most urgent issues in public health and medicine for decades. Our teams are purpose-built to challenge the status quo and drive results–both for our clients and for the health and well-being of people around the world.

M Booth Health is a dynamic team of agency veterans and new talent with a broad range of backgrounds to match our diverse client mix, which is comprised of leaders in pharma, biotech, device & diagnostics, health tech and payors.

We want people who are just as passionate about health as we are. People who are serious about the work, but not too serious to have some fun while doing it. Candidates who bring big thinking and even bigger ambition. Who are willing to push boundaries and challenge norms. And most importantly, who leads with kindness and humanity above all else.

For this role, we're looking for a unicorn. A magical being that loves health and has a passion for making great creative that works. An art and design maven, this person must also be a self-starter with an entrepreneurial spirit. You must have both a strategic and conceptual mind, with an eye for details and deadlines. You're someone who can create big, bold, breakthrough ideas and knows how to lead a team to deliver them. And as a part of that dynamic health team, you must have a passion for agency life, be a great team player, and have the ability to juggle and prioritize. Oh and of course, you absolutely must have a hunger for doing the next great thing.

We're looking for someone who is just as comfortable directing the aesthetic language of a visual identity as they are crafting a multi-platform campaign that travels. Someone who loves mentoring talent as much as making the work better. And most importantly—someone who leads with empathy, collaboration, and a real sense of purpose.

Key responsibilities include:

• Develop and execute awe-inspiring creative solutions grounded in compelling copy, narrative, and voice for a variety of health clients, new business challenges, and agency assignments.
• Work in partnership with the creative and strategy teams to ideate, develop, and execute integrated health campaigns across platforms, including social, digital, video, experiential, and brand identity.
• Masterful at presenting and clearly articulating your ideas, copy concepts, and strategic rationale to teams, clients, and new business targets.
• Able to adopt an "always learning" mentality and spirit, and stay on top of (and incorporate) new trends and techniques applicable to the creative function.
• Manage multiple jobs simultaneously, working seamlessly with multiple teams, as well as managing, mentoring, and providing editorial direction to junior writers.
• Be a lively, collaborative, and passionate member of the M Booth Health crew dedicated to helping make the world better for people impacted by disease.

Requirements include:

• Approximately 10+ years of health and public relations agency experience is a must.
• 3+ years in a senior creative leadership role (ideally managing a small-to-mid-sized creative team).
• A killer portfolio of conceptual, copy-driven work and breakthrough storytelling across channels (with proven experience translating complex healthcare or science-forward concepts into human, resonant narratives). We are looking for an idea generator. One that has a curious mind, loves to solve problems with ideas that work and who can bring them to life with sharp, memorable, and impactful copy.
• Experience in the pharmaceutical space is required and a keen interest in the healthcare space as a whole.
• Deep understanding of multi-channel campaigns, especially earned-first and social-first activations.

A few things to know as you're applying:

• Team is everything. We pride ourselves on being ego-less (or close to it). If you like being part of a supportive and selfless group of people, you'll fit right in.
• Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, tinker, and make cool things, we'd love to chat.
• We take our jobs very seriously, but we try not to take ourselves too seriously. Be ready to have some fun and participate in a lively, collaborative, and passionate agency culture.

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that's alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY $136,000 – 185,000

Current and prospective employees are paid within our bands with consideration to a range of factors including but not limited to background, experience, skillset and market demands.

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.