Principal Product Manager

Principal Product Manager

Title: Principal Product Manager

Location: San Francisco Bay Area or Nashville, TN

At Asurion, we serve 300M+ customers globally. Our success as a B2B2C company is built on strong B2B relationships with the world's largest consumer brands who give us the opportunity to deliver world-class experiences to their customers daily. Asurion's Lifecycle Care Product Team is responsible for growing B2B client value by improving program performance, accelerating time-to-value, optimizing customer experiences, and modernizing how we bring products to the world's largest consumer brands — spanning tech, telecom, e-commerce.

We're at an inflection point: evolving to a scalable product platform that can onboard new partners faster, support more diverse program configurations, and drive measurable improvements in cost, conversion, and customer experience.

This team sits at the intersection of enterprise complexity and modern product craft. We're looking for a Lifecycle Care Product Manager who has worked in environments where the hard part isn't just building — it's defining what to build when requirements come from multiple stakeholders, systems are evolving, and the answer isn't always a new feature.

What You'll Do

You'll work across multiple engineering and platform teams to define scalable solutions, establish integration patterns, and ensure our products deliver real business outcomes for B2B clients and their end-customers.

Own Product Definition for Scalable Client Programs

• Define integration patterns and platform capabilities that work across diverse client programs — not just one-off solutions
• Make roadmap decisions around integrations and supported configurations, grounded in data, technical feasibility, and client impact
• Articulate a strong product viewpoint, grounded in client discovery, and influence shared prioritization across engineering, commercial, and operations
• Translate insights and innovations from Asurion's consumer experience teams into scalable B2B product capabilities that drive partner adoption and program performance

Drive Discovery and Execution Across Product and Commercial Teams

• Lead structured discovery to validate client problems before committing engineering effort
• Work across product, engineering, and commercial teams to ship — owning requirements clarity, tradeoff decisions, and launch quality
• Run experimentation where appropriate to optimize conversion, cost-to-serve, and customer experience across a large, diverse client base

Connect Product Work to Business Outcomes

• Define and own KPIs tied to real client and business impact (e.g., time-to-live, time-to-value, cost-to-serve, retention)
• Use data and client feedback to drive iteration, not just post-launch reporting
• Partner with operations, client solutions, and commercial teams to ensure what ships actually lands

What You Bring

• 10+ years of Product Management experience in enterprise B2B, ideally in environments with complex integration, configuration, or multi-stakeholder delivery. Exposure to customer support, service delivery, or similar operationally complex verticals is a plus.
• Experience owning product definition in environments where requirements come from multiple stakeholders (commercial, engineering, operations) and need to be synthesized — not just executed
• Track record of shipping integration-heavy or configuration-driven products across multiple engineering teams
• Comfort with ambiguity: you've worked in organizations where the product operating model itself was still being defined
• Strong data instincts — you use metrics to make decisions and to tell the story of why something worked or didn't
• Clear, direct communication skills — written and verbal — with the ability to influence without authority

Why Join Us?

• Drive tangible impact for Asurion's most strategic global client programs
• Work on products that touch millions of customers and multiple global ecosystems
• Be a key player in a high-performance, client-facing enterprise product team