Field Marketing Manager

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. We’re looking for a results-oriented Field Marketing Manager to develop and execute high-impact marketing programs and events for our Central Enterprise Sales team. Based in Nashville and reporting to the Director, Field Marketing, this individual contributor role will serve as the primary marketing point of contact for the region and help bring more dedicated 1:1 field marketing support to a new Enterprise territory. You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns and programs that drive pipeline growth, accelerate opportunities, and strengthen engagement in priority accounts. This role is a blend of strategic planning, campaign execution, and performance analysis, requiring someone with a strong understanding of B2B field marketing, account-based marketing, and sales alignment. What You’ll Do 1. Design and Execute Regional Marketing Strategies Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account‑specific experiences. Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities. Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution. 2. Act as the Primary Marketing Partner to Sales Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs. Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities. Communicate program objectives, gain buy‑in, and help drive participation before and after each activation. 3. Drive Demand Generation and Account‑Based Engagement Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts. Support deal progression through high‑touch programs such as executive dinners, roundtables, hospitality events, and other small‑format experiences tied to active opportunities. Help connect field marketing activity to account strategy and follow‑up plans so programs contribute to measurable business outcomes. 4. Collaborate Across Marketing and GTM Teams Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives. Help localize messaging, activate content, and align campaign execution across the region. Maintain strong communication across teams to keep programs on track and aligned to business goals. 5. Analyze and Report on Performance Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI. Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives. Apply learnings from prior programs to improve targeting, execution, and follow‑up over time. 6. Manage Budget, Vendors, and Execution Details Oversee program budgets, ensuring efficient allocation and strong return on investment. Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow‑up. Keep programs organized and moving by managing timelines, deliverables, and cross‑functional handoffs. What We’re Looking For 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology. Proven ability to design and execute successful demand generation campaigns and field programs. Strong understanding of account‑based marketing and how field marketing supports pipeline creation and deal acceleration. Experience working closely with sales teams and cross-functional marketing groups in a fast‑paced environment. Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders. Demonstrated ability to analyze data, report on program performance, and optimize based on findings. Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana. Strong organizational skills and the ability to manage multiple priorities with a high standard of execution. Bachelor’s degree in Marketing or a related field. Willingness to travel up to 30%. Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. Please review our Candidate Privacy Noticehere . The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. All job postings are for existing vacancies. Please note; some interviews or new‑hire training sessions may be held in person at one of our global offices. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Motive’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr