Vice President of Business Development

VP, New Business Development

About iQuanti

iQuanti is a privately held, growth-capital backed data and AI-driven performance marketing firm with deep industry expertise and a global footprint. Founded in 2008 by Chairman Vish Sastry Rachakonda, iQuanti was built to deliver on the promise of high-performance digital marketing — combining analytics, proprietary technology, and a true results orientation. From a 200-square-foot office seventeen years ago, iQuanti now spans three continents with 370+ marketers, data scientists, and industry experts operating from headquarters in New York City and presence in Chicago, Dallas, San Francisco, Bangalore, London, and Toronto.

With deep domain expertise in data and engineering, iQuanti delivers comprehensive solutions across four key areas — Performance Marketing, Creative Solutions, Marketing Analytics, and Marketing Technology — for enterprise brands including fifteen of the top twenty-five US banks and Fortune 500 clients. The firm has deep expertise in banking and financial services, insurance, healthcare, and retail, and was most recently recognized as a leading vendor in Forrester’s SEO Q1 2025 Wave report. Additionally, the company has been named a 2026 Great Place to Work Certified organization in the US.

iQuanti’s purpose is to ‘Empower Clients. Unleash Growth’ with unparalleled focus on Value Realization engagements with clients. To that end, iQuanti has an ambitious objective to scale 3× by 2029, powered by a proprietary Data & Insights orchestration engine (iQ.Impact) designed to outpace the market and dramatically accelerate client value creation. Securing the right clients and exclusive positioning around iQ.Impact is a strategic imperative, and a central mandate for this role.

The Role

The VP New Business Development is a high-impact senior individual contributor with digital services expertise to drive revenue expansion through net new client acquisition. The ideal candidate brings experience selling digital marketing, Martech, and analytics services across markets — with particular depth in regulated industries such as financial services, insurance, and healthcare — and a proven success record in high-growth, entrepreneurial, tech-driven environments.

This role is a senior member of iQuanti’s business development team focused on new brands and industries. Operating as an individual contributor, the VP personally leads and closes pursuits within an owned segment of the North America new business pipeline — commanding C-suite and RFP pursuits. Reporting directly to the SVP New Business Development, this individual will be accountable for personal Total Contract Value (TCV) and pipeline development targets, as well as in-year revenue contribution.

Beyond sales metrics, this role will contribute to establishing iQuanti’s market position around iQ.Impact — building the exclusive client relationships and strategic footholds that will fuel the company’s next phase of growth.

Scope of Responsibilities

Deal Ownership & Execution

• Personally own and close new business pursuits at the C-suite and executive level within an owned segment of the pipeline.
• Maintain sales process rigor and Salesforce / opportunity hygiene across owned opportunities, tied to quarterly targets and pipeline accountability.
• Leverage innovative AI tools to improve efficiency and quality of sales process management and prospect deliverable outputs.

Pipeline Development & Revenue Attainment

• Own a defined segment of the North America new business pipeline and its stage management: targets / meetings / qualified deals / deal progression stage / conversion.
• Execute outbound strategy across iQuanti’s highest-confidence channels: consulting team, CEO/advisor networks, SLT referrals, events, and inside sales.
• Champion ABM-led mid-tier expansion into FinServ, Insurance, and Healthcare — establishing exclusive positioning and client relationships around iQ.Impact.

Proposal / Solution / RFP Design

• Lead complex, multi-discipline RFPs — owning pitch strategy, competitive positioning, and proposal quality in partnership with VP Partner Development and SVP Solutions.
• Integrate iQuanti’s proprietary IP story (iQ.Impact) — GEO, LEAP, and the Omnichannel Paid Media Hub — into every pursuit narrative.
• Design innovative commercial models and pricing strategies, namely performance-based options.
• Collaborate with VP Strategic Partnerships to develop and maintain relationships with Tier 1 sourcing consultancies: Pile & Company, mediasense (R3), Mercer Island Group, and Flock Associates.

Collaborative Engagement

• Provide competitive intelligence and market insight to SVP Solutions to inform GTM strategy, solution packaging, and capability priorities.
• Collaborate with VP Strategic Partnerships on market research needs, proposal design, and RFP management.
• Align with VP Marketing on ABM programs, demand generation, high-visibility event participation, and thought leadership initiatives that feed net new pipeline.
• Partner with SVP Client Services to ensure clean handoffs from close to onboarding, preserving deal integrity and delivery team setup.

What We’re Looking For

• 8+ years of excellence in sales, revenue, and commercial roles, with a proven track record of net new logo acquisition and closing $500K–$5M engagements in regulated-industry environments (Financial Services and Insurance required; healthcare strongly preferred).
• Experience in entrepreneurial, high-growth, tech-driven digital services environments — with particular depth in performance marketing, martech engagements, or analytics services across multinational teams and client markets.
• Deep understanding of modern growth strategies, methodologies, and technologies across the end-to-end sales cycle, including demand generation, pipeline management, and RFP/proposal leadership.
• Familiarity with AI tools to optimize sales management and processes, as well as to develop tailored pitch communications and other deliverables efficiently and with expertise.
• Proven ability to drive personal pipeline accountability and influence senior stakeholders across a matrixed organization.
• Exceptional executive presence and communication skills — able to command C-suite engagements, collaborate effectively across internal teams, and build lasting client trust.
• Comfortable operating in lean, fast-paced environments requiring innovation, resilience, resourcefulness, and strategic agility; able to pilot and scale new growth strategies, not just design them in theory.
• Familiarity with the sourcing consultancy landscape and experience building pipeline through those relationships.
• Fluency across digital marketing disciplines — SEO/GEO, Paid Media, Analytics, MarTech — to lead consultative, integrated solution selling.
• Background in sales, revenue, commercial operations, or a related field in a PE-backed or high-growth agency environment.

Why This Role

• Experience selling or positioning AI-driven marketing platforms or proprietary technology as a competitive differentiator.
• Established CMO/executive network in financial services, insurance, or healthcare; experience in a high-growth or PE-backed agency environment.

Compensation and Benefits

Target base pay for this role is $180k. Additionally, this position is eligible to participate in the company’s sales incentive compensation plan.