Lead Product Analyst, Lifecycle Marketing

Serve as the strategic analytics partner for lifecycle and CRM initiatives Partner with PMM, Product, and Data Science to measure impact, improve lifecycle programs, and identify opportunities Own measurement strategy for lifecycle programs and experiments Analyze user behavior across lifecycle stages to identify patterns and high-impact levers for retention Communicate insights clearly and influence through data Requirements 8+ years of experience in analytics in a fast-paced, data-driven environment, ideally in consumer tech Strong background in lifecycle marketing, CRM analytics, retention, engagement, cohort analysis, and user behavior measurement Proven experience designing, executing, and interpreting A/B tests and other growth experiments Highly proficient in SQL and comfortable using data independently Graduate degree in a quantitative field such as mathematics, statistics, computer science, engineering, or equivalent practical experience. Core Competencies Demonstrates expertise in lifecycle marketing and CRM analytics, with a strong focus on user behavior measurement and retention strategies. Proficient in designing and interpreting A/B tests to drive growth and improve lifecycle programs. Highest-signal resume keywords Lifecycle Marketing CRM Analytics User Behavior Measurement SQL Proficiency A/B Testing ATS Optimization Keywords Hard Skills Analytics Cohort Analysis Data Interpretation Growth Experiment Design User Engagement Measurement Soft Skills Communication Influencing Through Data Certifications & Qualifications Graduate Degree in Quantitative Field Industry Keywords Consumer Tech Data-Driven Environment Retention Strategies Lifecycle Programs Impact Measurement #J-18808-Ljbffr Jobtailor