Experience, Activities and Marketing Specialist

Job Description

Job Description

Job Title: Experience, Activities and Marketing Specialist

Department: Administrative & General

Reports To: Director of Sales and Marketing/General Manager

FLSA Status: Exempt

 

Summary: This role will be responsible for creating memorable experiences for our guests and marketing them to future guests. You’ll play a vital role in delivering exceptional programs and services. This position will interact positively with guests and promote our hotel facilities.

Duties and Responsibilities include the following. Other duties may be assigned.

Experience & Activities Focus:  

• Developing and implementing poolside programming during the summer months.
• Coordinating, planning and scheduling activities for the weekly calendar, collaborating with operations to ensure accurate communication of all event details to agencies and the public.
• Develop and execute a comprehensive event and experience strategy
• Plan, organize, execute, and promote a variety of events.
• Collaborate with cross-functional teams to ensure seamless event planning, execution, and follow-up.
• Handle individual reservations for VIP clients.
• Creativity and innovation in conceptualizing unique event experiences
• Provide event-specific support

Marketing Focus:

• Develop promotional pieces and communicate via digital channels and social media
• Develop & implement strategic marketing plans to drive brand awareness & revenue growth
• Collaborate with cross-functional teams to execute marketing initiatives
• Analyze market trends and competitor activity to identify opportunities for growth
• Assist in coordinating creative, developing creative and marketing project requests.
• Support in coordinating and organizing details for photoshoots.
• Be knowledgeable in marketing, including channels, segments, and demographics, and able to support – as needed.
• Manage online presence with an emphasis on creating unique and engaging content for social media platforms, hotel websites and third party sites
• Conduct and track on-going marketing campaigns for a variety of hotel ancillary outlets
• Continually manage social media accounts, including Facebook, X, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of property and outlets
• Supports promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Support in the development of break-thru creative materials, online and offline
• Supports with communication (flyers, signs, eblasts, etc.) work with supporting management, ownership and design on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Assist with the coordination of guest promotional collateral
• Coordinate media-related inquiries & press visit efforts
• Assist with digital marketing efforts, including e-mail communication, ad placements & SEO.
• Maintain photo library and ensure PR agencies and Sales & Marketing teams have latest imagery
• Ensure follow up with guests on all social and digital platforms is performed in a timely manner to maintain a high level of guest satisfaction and quality service.
• Manage digital marketing campaigns, social media platforms
• Coordinate reservations, amenities, and appointments for media visitors, VIPs, and social influencers, preparing the operations team for arrivals

  Other

• Must have excellent verbal and written communication skills
• Strong organizational skills including attention to detail and multitasking skills in a fast-paced environment.
• Strong problem-solving skills and the ability to adapt to changing circumstances.
• Proficient in the use of Microsoft Office suite (Word, Excel, PowerPoint and Outlook)
• Working product knowledge of hotel facilities, capacities and room dimensions as well as to have same knowledge of competitive hotels.
• Working knowledge of standard office administrative practices and procedures.
• Able to effectively communicate in English, in both written and oral forms.
• Ability to take initiative, to succeed under pressure and meet deadlines.
• Ability to prioritize, organize and follow up
• Able to establish and maintain effective working relationships with fellow team members and customers.
• Able to effectively deal with internal and external customers, some of whom will require high level of patience, tact and diplomacy to defuse anger and collect accurate information and resolve conflicts.
• Comply with attendance rules and be available to work on a regular basis. Able to work varied shifts, including Weekday, Evenings, weekends and holidays as needed.
• Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform and nametag.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above and below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

  Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

  Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

  Computer Skills:

To perform this job successfully, an individual should have knowledge of word processing, spreadsheet, accounting, and internet software, contact management systems, as well as PowerPoint.

  Education/Experience:

Associate's degree (A.A./A.S.) or equivalent from two-year college or technical school; and four to six years related experience and/or training; or equivalent combination of education and experience.

  Knowledge, Skills, and Other Abilities:

• Oral and written communication skills
• Presentation skills
• Internet/social media management

  Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds.

  Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.