Event Specialist
IBM
Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your role and responsibilities
As an Event Specialist, you are a highly organized and proactive marketing professional with experience or a strong understanding of the software technology industry. You thrive in a fast-paced environment, demonstrate a strong sense of urgency, and effectively manage multiple projects and priorities simultaneously. The role is responsible for supporting the planning, coordination, and execution of events, among other responsibilities.
Your responsibilities include:
50% | Event research, planning, execution and project management
50% | Operations, budgeting & reporting
Assist in production of event-based lead generation programs which include National (Tier 1 events), proprietary events and virtual programs
Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
Attend trade shows and events as needed within the North America region (10% - 15% travel)
Print/ship marketing and promotional materials to events as required
Schedule appointments and coordinate an event calendar
Track and manage event program activities, budgets and invoices through Salesforce, Workfront, and Coupa
Create reporting, event announcements and event recaps which provide executive summaries of events & programs
Knowledge of Salesforce - building campaigns, reports, dashboards Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution
Work cross functionally to ensure programs and events stay on task and within budget
Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.
Required technical and professional expertise
Strong organizational, coordination, and project management skills, with the ability to manage priorities effectively and operate with a strong sense of urgency.
Assist in developing event strategies that drive business outcomes, including defining event objectives, target audiences, and success metrics.
Ability to effectively manage multiple priorities and deadlines in a fast-paced environment.
Exposure to managing end-to-end event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance.
Strong desire to learn the event discipline and solid collaboration skills to participate in a fast moving team environment.
Preferred technical and professional experience
2-3 years of event management experience in a B2B environment, Technology Software Industry
Experience working with executives and executive level communication
Clear and direct communication skills, both verbal and written
MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans
Strong administrative and problem-solving skills
Bachelor’s Degree with marketing or business focus is preferred
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
$18 - $20 per hour
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