Social Media Coordinator

Social Media CoordinatorLucchese Bootmaker | Dallas, TX (Corporate Office) | Full-Time, HourlySince 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers.About the RoleThe Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams.What You'll DoContent Creation & PostingCreate, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and moreHelp build and maintain the social media content calendarShoot and edit photo/video content for social platformsSupport the Manager of Content Strategy in executing content plans and campaignsCommunity ManagementMonitor and respond to comments and messages across our social platforms in a timely, on-brand wayPull insights from customer reviews (Yelp, Google Business, Apple Business) and social commentsTrack community sentiment and share qualitative/quantitative insights to inform content strategyTrend Research & Strategy SupportStay on top of social media trends, platform updates, and emerging strategiesBring trend insights and recommendations to the Manager of Content StrategySupport planning of upcoming content based on research findingsInfluencer & UGC ManagementHelp build and manage Lucchese's influencer and user-generated content strategyIdentify, coordinate, and build relationships with influencers and brand advocatesManage product seeding — selection, fulfillment coordination, and trackingSource and manage influencer outreach through platforms like ShopMy and LTKSupport execution and performance tracking of influencer/UGC campaignsWhat You Bring2+ years of experience in social media marketing, communications, or a similar fieldBachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED requiredExperience with influencer sourcing/seeding platforms (ShopMy, LTK preferred)Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing toolsStrong photo/video editing skillsExcellent written and verbal communication skillsAbility to multitask across multiple platforms and projects in a fast-paced environmentCreative, detail-oriented, and a natural problem-solverGood to KnowFull-time, hourly role based in our Dallas Corporate Office (40-55 hours/week)4 days per week required in-office; 1 day remoteMonday–Friday, core business hours; occasional evenings/weekends as neededUp to 30% travelAbility to lift up to 50 lbs at times