Community Relationship Manager

Overview

Senior Helpers of Annapolis is seeking an out-going, motivated and relationship-driven Community Relations Professional to grow our presence and impact within the local senior care community. This role is ideal for someone with experience in the senior home care industry who excels at relationship building, consultative sales, and guiding families through the full care onboarding process while representing a trusted and mission-driven brand.
Position Summary

This role owns the full client life cycle, from community outreach and closing through intake, Life Profile Assessment, care plan development, and hand off to Care Operations, ensuring a seamless, compassionate experience for clients, families, and internal teams.
Key Responsibilities
Business Development, Sales & Community Outreach

• Generate and close new client leads through proactive outreach, networking, and relationship-based sales
• Develop, maintain, and expand referral partnerships with:
  • Chambers of Commerce and business associations
  • Senior living communities and assisted living facilities
  • Hospitals, rehab centers, social workers, and healthcare professionals
  • Senior-focused nonprofits, care organizations, and community groups
• Establish a strong and consistent community footprint that differentiates Senior Helpers as a trusted local leader in senior care
• Represent Senior Helpers of Annapolis at:
  • Trade shows
  • Conferences
  • Community events, presentations, and networking functions
• Deliver professional presentations on Senior Helpers services to referral partners and community audiences

Client Intake & Care Planning (End-to-End Ownership)

• Manage the full client intake and onboarding process, including:
  • Initial service inquiry follow-up and discovery conversations
  • Conducting in-home Life Profile (needs) Assessments
  • Prepare individualized care plans in homecare software
  • Completing and maintaining accurate client profiles in internal systems
• Educate clients and families on services, care options, and expectations
• Serve as a trusted guide during emotionally sensitive decision-making moments
• Ensure timely, accurate handoff of all intake documentation to the Care team for:
  • Caregiver matching
  • Scheduling
  • Service launch

Team Collaboration & Support

• Coordinate closely with the Care team to ensure smooth transitions from sales to service delivery
• Assist with occasional operational or community-based needs as required (e.g., introductions, caregiver meet-and-greets, special events)
• Track outreach activity, referrals, and sales performance to support growth goals
• Work closely with Marketing to:
  • Support development of outreach and sales materials
  • Provide feedback from the field to refine messaging and campaigns
  • Assist with keeping community-facing marketing relevant and engaging
• Actively support brand awareness through professional engagement with community partners, including appropriate social media interaction when applicable

As a growing organization, responsibilities may evolve over time. We are seeking someone who is a true team player-flexible, supportive, and willing to step in where needed to ensure the best outcomes for seniors, families, caregivers, and staff.
Qualifications

• Prior experience in the senior home care industry (strongly preferred)
• Experience with client assessments and care plan development (preferred)
• Proven success in sales, business development, or community outreach roles
• Strong networking, presentation, and relationship-building skills
• Empathetic, consultative communication style with families and professionals
• Organized, self-motivated, and performance-driven
• Comfortable working in the field and independently managing a territory
• Valid driver's license, auto insurance and ability to travel locally
• Possess a strong business acumen
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Strong collaboration skills with both subordinate team and corporate partners
• Ability to learn software programs quickly.

Why Join Senior Helpers of Annapolis?

• Be part of a respected, mission-driven senior care organization
• Play a key role in helping seniors live safely and comfortably at home
• Own the full client journey-from first conversation to care launch
• Work in a collaborative environment with strong leadership support
• Grow professionally within a nationally recognized brand

Salary & Benefits:

This full-time, exempt position offers a competitive starting salary ranging from $45,000-$65,000 plus commission and performance-based incentives, with top performers earning $100,000+ annually.

• Competitive commission structure
• Company vehicle
• Gas card
• Paid Time Off
• Paid holidays
• 401(k) company matching
• Pay On Demand
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short term & Long-term Disability
• Life Insurance
• Professional development and training opportunities

We are an equal opportunity employer and prohibit discrimination/harassment on the basis of race, color, religion, age, sex, national origin/ancestry, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, marital status, uniformed services status, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace and due to the nature of our work, candidates are expected to successfully pass a background check.

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