eCommerce Analyst

ECommerce Analyst

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Balega, Harbinger, TriggerPoint, Perfect, Sport-Brella, DryGuy, SKLZ, RockTape, Sof Sole, Stabil, Spenco, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Forcefield. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide.

At Implus we are committed to creating and sustaining an inclusive culture. We encourage & value different perspectives and are seeking an eCommerce Analyst who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.

POSITION SUMMARY:

As an eCommerce Analyst, you will gather, analyze and present data related to our eCommerce. You will play a vital role by providing actionable insights that optimize marketing strategies, enhance sales performance, and inform business decisions to help grow our eCommerce business. Work closely with our National Account Managers, Digital Retail Media manager and Operations and play a key role in coordinating, implementing and tracking promotions. You should be someone eager to take the next step in your career and to drive best-in-class business analytics. Fully Remote.

Essential Job Function:

Amazon Reporting & Platform Intelligence

• Own weekly, monthly, and ad hoc reporting across Amazon Vendor Central / Seller Central, including traffic, conversion, revenue, and inventory metrics
• Leverage Amazon Brand Analytics (Search Query Performance, Market Basket Analysis, Repeat Purchase Behavior) to surface actionable insights
• Monitor and report on glance views, Buy Box percentage, customer reviews, and availability to identify performance gaps
• Use AMS and DSP reporting to measure advertising efficiency, including ROAS, ACOS, CPM, and click-through metrics
• Stay current with changes to Amazon's reporting tools, terminology, and algorithm updates, and communicate their implications to the team

Retail.com Reporting (Walmart.com, Target.com, Costco.com)

• Own reporting across Walmart.com (Luminate / Retail Link), Target.com (Partners Online / Zoom), and Costco.com, tracking sales velocity, traffic, conversion, and in-stock performance by item
• Monitor retailer-specific KPIs including Walmart.com search ranking and in-stock rate, Target.com category scorecards and inventory positions, and Costco.com item-level sales and replenishment trends
• Track and report on retail media performance across Walmart Connect, Target Roundel, and any Costco.com paid placements, aligning spend with traffic and conversion outcomes
• Identify cross-retailer performance patterns — where the same item performs differently by platform — and develop recommendations to close gaps or capitalize on strengths
• Maintain a unified view of eCommerce performance across all retail.com channels to give leadership a consistent, comparable picture of the business

Analytics & Recommendations

• Translate raw platform data into clear, recommendation-forward reports — every report should answer 'so what?' and 'now what?'
• Analyze performance trends across the catalog to identify conversion opportunities, content gaps, and pricing anomalies
• Develop and maintain KPI dashboards that give stakeholders a real-time view of business health
• Conduct deep-dive analyses on demand, seasonality, and competitive positioning to support strategic planning
• Present findings and recommendations to cross-functional stakeholders, including NAMs and senior leadership

Promotions & Campaign Analysis

• Coordinate the end-to-end promotion process — from planning and implementation to post-event analysis
• Track promotional lift, halo effects, and cannibalization across the catalog during key selling periods
• Work with the Digital Retail Media Manager to align promotional activity with paid media campaigns and measure combined impact
• Maintain a promotional calendar and archive performance benchmarks to inform future planning

P&L Reporting by Brand

• Own and maintain brand-level P&L reporting across Amazon, Walmart.com, Target.com, and Costco.com, tracking revenue, margin, and cost performance by retailer and brand
• Monitor and report on SCOGS (Shipped Cost of Goods Sold) to assess the cost impact of units fulfilled and shipped by Amazon, identifying margin leakage or improvement opportunities
• Track PCOGS (Purchase Cost of Goods Sold) to evaluate the cost basis of units purchased by Amazon, and reconcile against vendor terms and pricing agreements
• Analyze the spread between SCOGS and PCOGS to flag fulfillment inefficiencies, chargeback trends, or pricing discrepancies that affect brand profitability
• Publish regular brand P&L summaries to NAMs and leadership, pairing cost metrics with revenue and traffic data to give a complete picture of brand health
• Partner with Finance and Operations to ensure P&L inputs (cost changes, promotional adjustments, co-op accruals) are accurately reflected in reporting

Cross-Functional Collaboration

• Act as the analytics partner to National Account Managers, providing the data context they need for buyer / vendor manager conversations
• Collaborate with Operations on in-stock rates, fill rates, and PO tracking to understand supply-side impacts on sales performance
• Support the Digital Retail Media Manager with audience segmentation, performance analysis, and budget recommendations
• Proactively communicate anomalies, risks, and opportunities across the team without waiting to be asked
• Aspire to help build world-class insights capabilities rooted in deep consumer understanding: Work with IT and business owners to enhance the data foundation to support analysis and recommendations that drive growth in our eCommerce businesses (Amazon, D2C and other online revenue channels).
• Directly support the ECommerce Leadership team: Provide eCommerce business analysis, ad hoc tasks, reports and presentations.
• Master the data: Work independently with large sometimes disparate datasets to create data solutions. Correlate, synthesize, validate, understand and report operational, customer engagement, quantitative and qualitative data points to identify key insights and trends.

Minimum Qualifications: Knowledge/Skills/Abilities

Two to three years proven experience as an ECommerce or Financial Analyst or in a similar role.

Technical Skills:

• Expert level Excel skills including managing and analyzing large data sets. PowerQuery experience preferred.
• Experience with data visualization tools like Power BI or Sigma Computing.
• Working knowledge of Amazon reporting (Vendor and Seller Central).
• Comfort with financial measurements and calculations like Gross Profit, Cost of Goods Sold and Revenue.
• Hands-on familiarity with eCommerce marketing platforms.
• Understanding of eCommerce marketing is a plus.
• Prefer to have web analytics tools such as Google Analytics or Adobe Analytics experience.

Soft Skills:

• Strong analytical, critical thinking, and problem-solving abilities.
• Ability to span from lowest level detailed analysis to executive level summaries and interactions.
• Keen business acumen to guide analysis and conclusions.
• Desire to move our Data Analytics from what it is to what it should be.
• Excellent communication and presentation skills.
• Detail-oriented and highly organized.
• A mindset to embrace the wonderful chaos and fast pace of eCommerce commerce and marketing.

Education & Experience:

Bachelor's degree in Marketing, Statistics, Data Science, or a related quantitative field OR a combination of education & experience

Relevant Working Conditions & Physical Demands:

Observe/Identify: The ability to observe details at close range (within a few feet of the observer). Hearing: Ability to effectively communicate with co-workers, customers and vendors. Operate: Write, type and use the telephone, copier, and computer systems. Stationary position: Must be able to remain in a stationary position 50- 75% of the time. Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc. Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations

Implus is an Equal Opportunity/Affirmative Action