Marketing Specialist

Marketing Manager, Business Development

Location: Charlotte, NC

Employment Type: Full-Time

Pay: $80k/yr. - $88k/yr.

About the Opportunity

Our client is seeking a strategic, hands-on Marketing Manager to lead marketing initiatives, strengthen brand consistency, and support business development efforts across a multi-location organization. This role will play a key part in developing marketing materials that help secure new business, maintain client relationships, and improve the customer experience. The Marketing Manager will oversee a variety of marketing functions, including proposal and presentation development, content creation, email campaigns, brand standards, signage, digital marketing, and online reputation management. This is a self-directed role for an experienced marketer who is equally comfortable developing strategy and executing projects independently. The ideal candidate is a strong writer and designer who can manage multiple initiatives, collaborate across departments, and take ownership of projects from start to finish.

Key Responsibilities:

Business Development & Marketing

• Lead the development, writing, and design of RFP responses, proposals, and sales presentations in collaboration with the Business Development team.
• Create and maintain reusable proposal templates and content libraries to support efficient business development efforts.
• Develop client-facing marketing materials, including case studies, white papers, capability presentations, brochures, and one-pagers.
• Plan and execute email marketing campaigns targeting prospective clients, current clients, and referral partners.
• Manage the company's LinkedIn presence by developing and sharing content highlighting company achievements, case studies, and industry topics.
• Coordinate with external public relations partners to identify media opportunities and secure relevant industry and local business coverage.
• Support industry events, association memberships, and other business development initiatives.

Brand Standards & Signage

• Manage the company's brand standards and Canva team account, ensuring consistent branding across marketing materials and company communications.
• Maintain and update brand guidelines and distribute updates as needed.
• Oversee signage projects across company locations, including facility signage, rate decals, and wayfinding materials.
• Coordinate with signage vendors on quotes, orders, production, and installation timelines.
• Partner with Operations to coordinate signage installations and ensure projects are completed.
• Conduct regular audits of signage and branded materials across locations, maintaining records and coordinating updates when needed.
• Ensure consistent branding across company materials, vehicles, uniforms, and digital platforms.

Digital Marketing & Customer Experience

• Develop and manage marketing initiatives designed to improve the customer experience and support revenue growth across key locations.
• Manage Google Business Profile listings for company locations, ensuring business hours, rates, photos, and directions are accurate and up to date.
• Monitor and respond to online customer reviews professionally, escalating operational concerns to the appropriate teams.
• Develop and execute email campaigns for existing and prospective customers, including promotions, rate updates, and new location announcements.
• Plan and manage targeted Google and Meta advertising campaigns, evaluate performance, and provide recommendations based on results.
• Monitor website performance using Google Analytics and collaborate with external web partners on content updates, SEO improvements, and lead generation.
• Partner with Operations and Technology teams to identify opportunities to improve the customer experience through signage, payment processes, and online information.

Qualifications

• 5+ years of marketing experience, preferably within B2B services, commercial real estate, property management, hospitality, or multi-location organizations.
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.
• Strong writing skills, with the ability to develop persuasive proposals, case studies, white papers, and other marketing content.
• Advanced Canva skills and a strong background in graphic design and visual presentation.
• Hands-on experience with Google Business Profile, online review management, email marketing platforms, and Google Analytics.
• Experience managing Google and Meta advertising campaigns.
• Experience coordinating print production, signage vendors, and marketing projects.
• Strong organizational skills and the ability to manage multiple projects and deadlines independently.
• Excellent verbal and written communication skills, with the ability to collaborate with leadership, employees, clients, and vendors.
• Ability to handle confidential information with discretion and professionalism.
• Self-motivated and proactive, with the ability to establish priorities and follow through without daily direction.

Preferred Qualifications

• Experience developing and managing RFP responses and proposals.
• Background in parking, transportation, commercial real estate, or facilities services.
• Experience developing and maintaining brand standards across multiple physical locations.
• Experience working with public relations partners or securing media coverage.
• Adobe Creative Suite experience.

Systems & Tools

• Canva
• Google Business Profile
• Google Analytics
• Google Ads
• Meta Ads
• Email Marketing Platforms
• LinkedIn
• Website Content Management and SEO Tools
• Adobe Creative Suite (preferred)

Ideal Candidate Profile

The ideal candidate is an experienced, self-directed marketing professional who enjoys combining strategy with hands-on execution. They should have a strong eye for design, excellent writing skills, and the ability to develop polished marketing materials that support business growth. This individual should be highly organized, comfortable managing projects across multiple departments, and capable of taking ownership of marketing initiatives from initial planning through completion.

Equal Opportunity Employer

Addison Group provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws. Reasonable accommodations are available for qualified individuals with disabilities upon request.