Fractional Digital Growth & Marketing Operations Lead

Senior Lead – Client Operations & Services AI-Ready Data Center (Contract) Infosys BPM is seeking a senior marketing operator to help accelerate growth and improve execution across our AI-Ready Data Center business. We are looking for an experienced digital marketing leader who combines strategic judgment with operational rigor. The ideal candidate can quickly assess a complex environment, establish a clear point of view, and drive execution through existing teams, agencies, and stakeholders. Success will depend less on direct ownership of campaigns and more on the ability to influence, align, and improve how work gets done across a matrixed organization. This person will improve the effectiveness, speed, and impact of AI-Ready Data Center marketing by strengthening digital strategy, campaign execution, cross-functional coordination, and operating discipline. This individual will act as a force multiplier for the existing team by bringing an outside perspective, identifying opportunities for improvement, and helping teams execute with greater focus and accountability. Responsibilities Digital Growth Strategy & Activation Assess current digital marketing plans, programs, and investments. Identify opportunities to improve audience strategy, channel mix, campaign architecture, and performance. Provide direction to internal media, digital, web, and campaign teams. Recommend high-impact experiments and optimization opportunities. Ensure programs align to business objectives and pipeline outcomes. Cross-Functional Leadership Drive alignment across marketing, product marketing, web, content, analytics, field marketing, agency partners, and other stakeholders. Translate business priorities into executable plans. Establish clear priorities, milestones, and accountability. Proactively identify and remove execution barriers. Strategic Advisory Bring an outside-in perspective on modern B2B marketing best practices. Challenge assumptions and provide clear recommendations. Help leadership prioritize investments and focus resources on the highest-impact opportunities. Serve as a trusted partner to marketing leadership. Basic Qualifications Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education. 12+ years of experience related to the job description. If a Master's degree has been completed, then a minimum of 10 years' experience related to the job description is required. Preferred Qualifications 10+ years of B2B technology marketing experience. Significant experience in growth marketing, demand generation, digital marketing, integrated campaigns, or marketing operations. Proven ability to drive outcomes through influence rather than authority. Experience leading complex cross-functional initiatives. Strong understanding of digital marketing performance metrics and pipeline generation. Exceptional communication and stakeholder management skills. Experience in enterprise technology, AI, infrastructure, cloud, networking, cybersecurity, or data center markets. Experience working with large, matrixed organizations. Experience directing agencies and external partners. Experience improving marketing operating models and execution processes. #J-18808-Ljbffr Gofractional