Strategic Planning Manager

What you get to do in this role: Operate as the program-management engine of Marketing's planning system and turn organizational problems into solutions. When a cross-functional gap surfaces (for example, "we can't measure ROI because spend data is unreliable"), you'll run intake, drive root-cause analysis, draft the problem statement, and build a first-cut solution and proposal for leadership review. Run the mechanics of the planning operating rhythm (MOR, QBR, Monthly Forecast, OKR updates). Agendas land ahead of time, pre-reads are tight, decisions get logged, and follow-ups don't drop. Implement scalable processes that help us plan and manage work spanning Strategy, Resources, and Governance. You'll be the forcing function that gets cross-team process work done on schedule, working alongside the functional owners who execute it. Identify connections and reconcile possible collisions across planning inputs, cycles, and cross‑functional dependencies with BizOps, GTM Ops, Analytics, and FP&A. Ensure transparency, alignment, and clear communication of planning status, decisions, and cycle milestones across Marketing leadership and cross‑functional partners. You'll gather the business requirements for our planning data layer (spend data, aggregated investment views, program‑to‑headcount views), define the end‑to‑end build plan, and drive it to completion across the owning teams. You own the requirements and the timeline. You are not the builder. Contribute to the development of the strategic planning operations function. Share back the practices, frameworks, and tools that work so the function scales beyond any single cycle. Preferred Qualifications: Experience using or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving. This may include using AI‑powered tools, automating workflows, analyzing AI‑driven insights, or exploring AI's potential impact on the function. 7+ years of project/program management experience in mid/large size companies, ideally in a marketing, GTM, or operations environment. Drives programs without authority: gets senior, cross‑functional stakeholders to commit and hit dates without owning them. Converts ambiguity into structure. Takes a vague "this is broken" and produces a sharp problem statement, options, and a proposal. Business fluency to spec, not to execute: reads a budget and variance view and understands ROI logic well enough to define what analytics and finance need. Does not need to be a finance or analytics expert. Models change‑agent behavior by coaching peers to buy in, and by communicating new scalable solutions that improve execution across the organization. Educates cross‑functional peers about the planning discipline and advocates for its value. For positions in this location, we offer a base pay of $114,200 - $199,900 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third‑party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. 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