Automotive Market Insights & Strategy, Software Products

Description & Requirements

Introduction: A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience

• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence

• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

In this position, you will establish the outside-in market view that guides Software Products' portfolio, roadmap. The role exists to replace fragmented inputs and assumption-driven planning with a repeatable market intelligence capability that brings customer priorities, competitor moves, ecosystem shifts, and category economics into one decision-ready view.

You will own the market requirements and intelligence backbone for the Software Defined Vehicle (SDV) Suite and broader software portfolio by translating market sizing, unmet needs, OEM buying priorities, pricing signals, and partnership opportunities into clear recommendations for where HARMAN should play, how it should differentiate, and what should change in the portfolio.

You will work across Product Management, Strategy, Customer Success, outbound product management, and Revenue teams. This is a decision-shaping role: it sharpens portfolio priorities, strengthens pursuit quality and reduces the risk of building or selling against an outdated market view.

What You Will Do

• Build and refresh the outside-in market view for Software Products, covering OEM priorities, software-defined vehicle trends, competitor activity, and ecosystem shifts.

• Conduct market sizing, value-pool, and scenario analyses to define where HARMAN Software Products should play and how the portfolio should evolve:

  • Recommend where Software Products Business Unit should invest, partner, sustain, or avoid based on market attractiveness, right-to-win, and ecosystem dynamics.

  • Inform pricing, packaging, and monetization strategies through benchmark analysis and value-based commercial inputs.

• Produce competitive intelligence on traditional Tier 1s, software platform players, startups, and adjacent ecosystem participants, with clear implications for differentiation and roadmap response.

• Produce customer intelligence on target OEMs, buying centers, decision-makers, public signals, and field feedback, and convert it into actionable account and portfolio insights

• Support outbound product mgmt. and go-to-market teams with competitor-specific positioning, segment priorities, proof points, and pursuit framing that improve win quality and commercial credibility

What you will need

• Minimum 10 years of experience in market intelligence, strategy, product management, product marketing, consulting, program management, or a related role in automotive software, connected vehicle, and digital mobility.

• Understanding of the automotive software landscape, including SDV, Over the Air (OTA), cloud and edge platforms, vehicle software stacks, and the evolving OEM, Tier 1, and technology ecosystem.

• Analytical capability with experience in market sizing, competitor assessment, segmentation, customer prioritization, and translating data into strategic decisions.

• Proven ability to turn ambiguous inputs into clear recommendations on portfolio direction, roadmap priorities, go-to-market focus, pricing, and investment choices.

• Experience synthesizing customer voice from interviews, field teams, public signals, analyst research, and account feedback into actionable insights.

• Strong executive communication skills, with the ability to produce crisp narratives, high-quality readouts, and fact-based recommendations for senior leaders.

• Ability to influence across Product Management, Engineering, Strategy, Sales, Pre-sales, and Finance without direct authority in a complex global organization.

• Bachelor's degree in Business, Engineering, Economics, or a related field; MBA or equivalent advanced degree preferred.

What Makes You Eligible

• Be willing to travel up to 10%, domestic and international travel

• Be willing to work a minimum of 3 days per week in a hybrid office environment in our Novi, MI location

• Successfully complete a background investigation and drug screen as a condition of employment

What We Offer

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)

• Extensive training opportunities through our own HARMAN University

• Competitive wellness benefits

• Tuition Reimbursement

• Access to HARMAN Campus Fitness Center and Cafeteria

• An inclusive and diverse work environment that fosters and encourages professional and personal development

#LI-Hybrid

#LI-JS247

Pay Transparency

$ 125,250 - $ 183,700

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.

Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits

HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

About HARMAN: Where Innovation Unleashes Next-Level Technology 

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.  

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. 

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘@harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: View email address on jobsearch.harman.com.

You Belong Here 

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.  

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.() 

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at  View email address on jobsearch.harman.com . Requests will be considered on a case-by-case basis in accordance with applicable law.