Digital Marketing Manager

Job DescriptionObject Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3 Digital Marketing Manager 3 (Boise, ID - Onsite) MAJOR RESPONSIBILITES: • Own end-to-end blog process (writing through approval) • Create and optimize website content (blogs, glossary, product, and other pages) • Conduct keyword research and improve search rankings • Analyze performance (traffic, impressions, keyword rankings) and report metrics • Audit existing content and fill SEO gaps • Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting) SKILLS AND ABILITIES REQUIRED: Core SEO Execution • Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush) • Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units • Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages • Manage content workflow from intake through publication (backlog ? in progress ? review ? published) • Maintain content pipeline visibility and status tracking for stakeholders • Track and report basic content performance • Report on content performance, highlighting what was successfully executed versus what did not meet expectations • Review and optimize draft content to ensure strong SEO structure and alignment with target keywords • Conduct off?site outreach to build high?quality backlinks • Strengthen internal linking by strategically connecting related pages across the site GEO & LLM Optimization • Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search • Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses • Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs • Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text • Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms QUALIFICATIONS AND EXPERIENCE • Bachelor's degree in Marketing, Communications, English, or a related field • 3+ years experience in SEO, content marketing, or digital marketing • Familiarity with SEO tools (SEMrush or similar) • Strong understanding of keyword research and search intent • Familiarity with GEO concepts and AI search optimization — understanding of how LLMs discover, read, and cite content • Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization • Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs • Strong communication skills and attention to detail • Experience with project management platforms (Workfront) • Exposure to analytics tools (Google Analytics, Adobe Analytics) • Background in B2B or technical content environments (Semiconductors, memory and storage) • Ability to write technical content (AI tools may assist with drafting) • Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations • Experience with AI agents, humanizing AI content, etc