SEO & Copywriting Specialist

SEO & Copywriting Specialist

SEO & Copywriting Specialist is needed for a team of tech-forward companies serving the residential, commercial, and short-term rental industries. This position requires a solid set of copywriting and editing skills to create content that supports SEO strategies. The role also requires a basic understanding of search engine optimization best practices and strategies, the ability to implement these strategies, and explain them to clients, especially for SEO content.

The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Copywriter plays a key role in crafting search engine optimization content strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a strong competency in SEO-optimized writing.

What You'll Do (Functions & Responsibilities)

• Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
• Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
• Write, optimize, and post blogs.
• Migrate content to new websites.
• Create content for new site builds via Content Setups
• Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
• Perform SEO edits, including adding links and keywords, to blogs and landing pages
• Use analytics tools to evaluate performance of content
• Use SEO tools such as Yoast to fix common issues with metadata
• Create SEO-friendly page layouts
• Find and embed third-party content, such as maps, YouTube videos, social posts, and forum posts
• Source images in accordance with copyright standards
• Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.
• Keep up with Content Marketing industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.
• Other duties as assigned.

Qualifications

• Minimum of 2-3 years agency or in-house SEO copywriting experience.
• Excellent communication skills – both verbal and written.
• Experience writing and editing blogs for a website.
• Basic knowledge of Google Analytics.
• Comfortable working in Drupal and WordPress CMS. Page layout experience a plus. Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.
• Able to use SEO site-audit tools to find and address issues.
• Basic understanding of the Google ranking algorithm.
• Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
• Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
• Strong attention to detail and excellent organizational skills.
• Driven to achieve great results for clients.
• Able to work both independently and in a team setting, with a willingness to help where needed
• Enthusiasm and a passion for digital marketing.

Education Requirements

• Bachelor's degree in English or Journalism preferred

Type

• Salaried, Exempt, Full-Time

Location

• Knoxville, TN or Alpharetta, GA or Plano, TX or Chandler, AZ
• We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.