Marketing Assistant

Marketing Assistant

Bloomington, Indiana, United States

Position Summary

The Marketing & Practice Relations Specialist supports the strategic growth of our oral surgery practices by leading all marketing, branding, and referral engagement initiatives. This role partners closely with the Practice Leader and directors to drive patient volume through referral marketing, social media, lunch and learns, and community outreach efforts. This position is responsible for both strategic planning and hands-on execution, ensuring all marketing initiatives align with the company's mission, values, and growth objectives.

Essential Functions

Marketing Strategy & Execution

• Lead and manage all aspects of marketing, including referral outreach, digital campaigns, CE events, study clubs, and content development.
• Develop and execute localized marketing strategies aligned with practice growth goals.
• Identify and implement opportunities to support year-over-year consult growth and expansion into new markets.
• Ensure brand consistency across all communication channels and campaigns.

Referral & Relationship Development

• Plan and conduct referral visits to strengthen and expand referral relationships.
• Coordinate and execute continuing education (CE) events, study clubs, and referral engagement initiatives.
• Build and maintain partnerships with local representatives to support sponsorships, event planning, and community outreach.

Digital & Content Management

• Develop and manage social media and digital content calendars.
• Prepare and distribute digital and print marketing materials.
• Design collateral using Canva and/or Adobe Creative Suite.
• Partner with SEO, CRM, and website vendors to ensure strong online visibility.
• Monitor online review platforms (Google, Healthgrades, Yelp) and escalate feedback as needed.

Reporting & Communication

• Provide monthly reports on:
• Marketing initiatives
• Referral performance
• Campaign ROI
• Digital engagement metrics
• Strategic growth plans
• Maintain regular communication with surgeons, practice leaders, regional directors, and administrative teams.
• Attend and actively participate in leadership calls and meetings.
• Complete special projects as assigned.

Qualifications

Education:

• Highschool diploma or equivalent – required

Experience:

• 2–5 years of professional experience in marketing, communications, or public relations.
• Experience in a healthcare or medical practice environment — preferred
• Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications — required or must be obtained upon hire

Performance Requirements:

Skills/Abilities:

• Strong creative, strategic, and analytical thinking skills.
• Proven project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, Canva, and Adobe Creative Suite (Illustrator, Photoshop).
• Familiarity with social media platforms, digital marketing strategies, and basic SEO principles.
• Strong attention to detail and ability to work independently in a fast-paced environment.
• Ability to build and maintain strong internal and external relationships.
• Comfortable with public speaking and event coordination.
• Willingness to travel locally and overnight as needed to support adjacent markets.

What we do for you:

• We offer Medical, Dental, and Vision Insurance plans to our full-time employees.
• Two out of the three medical plans offered include Health Savings Account (HSA) eligibility.
• Company-paid Life, AD&D and Long-Term Disability coverage.
• Additional Voluntary Life and AD&D Insurance for you and your family!
• Voluntary Short-Term Disability Insurance available to you as well
• Dependent Care Flexible Spending Account (FSA) offered.
• Immediately begin saving for retirement through our 401(k) starting with very first paycheck!
• Employer 401(k) contribution and Profit Sharing after six months of employment
• PTO and 8 Paid holidays for fulltime employees!

DISCLAIMER :

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. OPS's management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.