Sales Operations Manager

Job Description

Job Description

Our client is a leader in the heavy equipment industry boasting extensive inventory and global presence. With a proven track record of supplying quality, equipment with the industries leading brands, they make it easy to get the job done regardless of size or complexity. Their quality equipment is only upstaged by their commitment to excellence in customer service. Today this exceptional group is growing, expanding into new regions and looking for top brass talent to add to their dynamic team of likeminded individuals. If you're looking for fast paced growth, long term reward backed by brands you trust, apply today.

Sales Operations Manager

 

Primary Responsibilities

Commercial Operations & Bid Management

• Lead the bid desk, primarily basic international sales quotations and proposal preparation.
• Manage international sales opportunities from initial inquiry through close, ensuring timely follow-up and accountability.
• Track pipeline performance, bid success rates, and key sales metrics, providing regular reporting to leadership and Operations meetings.
• Support the domestic sales team with Superior equipment quotations as required.

CRM & Sales Operations (HubSpot)

• Own and administer the HubSpot CRM platform, ensuring data integrity and process compliance.
• Establish CRM governance, maintaining accurate customer, prospect, and opportunity records.
• Develop dashboards, reporting, and KPIs to measure sales performance, pipeline health, and marketing effectiveness.
• Design and implement marketing automation, lead nurturing, and drip campaigns to improve conversion throughout the sales funnel.

Marketing & Brand Management

• Manage the annual marketing calendar and marketing budget.
• Lead execution of all marketing initiatives while coordinating with internal and external creative resources. No graphic work or experience is required.
• Ensure consistent branding and messaging across all marketing channels and customer touchpoints.

 

 

Digital Marketing & Lead Generation

• Own the company's digital presence, including website optimization and lead generation strategy.
• Manage search visibility through SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and technical website optimization.
• Oversee paid digital advertising, including Google Ads, and manage social media platforms including LinkedIn, Facebook, and Instagram.
• Develop and manage Facebook Marketplace and other online sales channels as appropriate.
• Monitor inbound leads, ensuring prompt follow-up, proper CRM routing, and accountability through the sales process.
• Analyze campaign performance and continuously improve digital marketing ROI, website traffic, lead generation, and customer acquisition.