Sales and Marketing Analyst

Salary Range: $52,743.88 To $87,906.46 Annually

SUMMARY

The Sales and Marketing Analyst is responsible for managing sales and promotional/product analysis through various analytics systems for campaigns/channels and communicating results to relevant business units. This position is also responsible for targeted campaign design, maintenance, and optimization of the marketing database (MCIF).

ESSENTIAL FUNCTIONS

Leads the operation and maintenance of the MCIF marketing database. Utilizes MCIF to identify and create targeted member campaigns. Tracks overall marketing effectiveness and ROI for all marketing campaigns using a variety of systems including marketing database and provide timely results to management. Manages marketing automation tools to include design, creation, and execution of campaigns within the marketing database. Participates in campaign development and execution including research, segmentation, and quantification of results. Performs research and provides strategic insights into the market, trends, competitors, products and potential members. Pulls and analyzes sales production data monthly in support of the sales incentive program. Identifies trends in campaign data that can be marketing opportunities in growing member engagement, portfolio growth or strategic insight and monitors ongoing campaign performance. Actively participates in the creation of marketing strategy and campaign design. Leads the semi‑annual Performance Analytics marketing report process, including gathering data from various departments and communicating results to management team.

SECONDARY FUNCTIONS

Cross‑trains other marketing staff on analytical applications and programs. Works cross‑functionally with other departments on strategic projects that involve marketing research and analytics. Pulls analysis for the member survey platform to track member satisfaction. Assists in the implementation of new products and services. Conducts market research to determine new product or service opportunities. Completes file maintenance of the organization’s core system on a monthly basis. Assists in the maintenance and distribution of marketing materials for branch fulfillment. Completes data entry and maintenance of annual marketing budget. Supports the review of all marketing communications for accuracy and compliance approval. Other duties as assigned.

QUALIFICATIONS

Education Required: High School Diploma or equivalent Education Preferred: Bachelor’s degree in Marketing, Public Relations, Business, or related field Experience Required: One (1) year of experience in a marketing analytics role Experience Preferred: Three (3) years of experience in a Marketing Analytics role within a financial institution. TRAVEL: Up to 10% local travel

BASE PAY

The base pay for this position is $52,743.88 to $87,906.46 per year. In specific locations, the pay range may vary from the range posted. #J-18808-Ljbffr Abbott Laboratories Employees Credit Union