Digital Marketing Specialist - Security Equipment

Digital Marketing Specialist

The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company's digital marketing initiatives. This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities.

Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company's transition to digital-first customer experience.

Digital Campaign Execution

• Execute email marketing campaigns, promotions, and weekly digital flyer communications
• Build, schedule, and optimize campaigns in HubSpot
• Coordinate digital marketing calendars aligned with vendor promotions and company initiatives
• Ensure campaigns launch accurately and on schedule
• Maintain consistent brand messaging across digital channels

Social Media, Content & Lead Generation

• Manage social media channels, including LinkedIn and Facebook
• Create and schedule content for promotions, events, and brand awareness
• Support CRM lead capture, segmentation, and marketing automation workflows
• Assist with customer nurturing campaigns and MQL generation
• Collaborate with sales teams and vendors on co-marketing initiatives

Analytics, SEO & Performance

• Monitor campaign performance using Google Analytics and platform reporting tools
• Track KPIs including open rates, click-through rates, engagement, MQL contribution, and conversions
• Support SEO initiatives - keyword research, content optimization, and landing page enhancements
• Identify opportunities to improve digital engagement and campaign performance based on data
• Develop and maintain marketing dashboards for leadership review

Data, Tools & Stewardship

• Maintain CRM data quality including contact accuracy, segmentation hygiene, and list management
• Coordinate digital assets and content with graphic design and marketing teams
• Stay current on digital marketing trends and emerging technologies
• Support adoption and utilization of marketing platforms such as HubSpot, Google Analytics, and D365 Marketing

What We Are Looking For

Qualifications Required

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field preferred
• 3–5 years of experience in digital marketing, marketing coordination, or a related field
• Hands-on experience with email marketing and marketing automation (HubSpot preferred)
• Experience managing business social media channels, including LinkedIn and Facebook
• Working knowledge of SEO and Google Analytics
• Strong written and verbal communication skills
• Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds.
• Visual acuity, depth perception, and focus adjustment to perform job duties

Preferred

• B2B marketing experience
• CRM experience with platforms such as HubSpot, D365, or Salesforce
• Experience with Adobe Creative Suite, Canva, or similar design tools
• Familiarity with website content management systems and eCommerce platforms
• Experience with Google Ads or paid social campaigns
• Background in distribution, supply chain, or specialty B2B industries

Skills & Attributes

• Detail-oriented with a strong focus on accuracy and consistency
• Highly organized and able to manage multiple priorities
• Self-motivated, dependable, and able to work independently
• Adaptable and confident in making decisions & adjusting priorities as needed
• Professional, respectful, and collaborative in all communications
• Thrives in a fast-paced environment while maintaining quality
• Committed to delivering high-quality work with strong follow-through
• Calm under pressure and results-oriented

If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!