Social Media Coordinator

Social Marketing Specialist

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named "The Marble City" and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World's Fair and we boast of 21 craft breweries around the city. If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

PetSafe Brands is the world leader in pet products through our family of brands: Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community's employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.

Summary of Position:

A social marketing specialist is highly organized with a relentless mission to grow meaningful social media engagement for our brands in the pet industry. This person conducts collaborator discovery and manages influencer relationships with ease, drafts accurate deal terms with minimal oversight, and curates content calendars for PetSafe, SportDOG, Premier Pet, and Kurgo brands. This role is highly collaborative within the organic social media team and across the organization, working closely with all marketing functions including brand and digital marketing teams. In this role, the candidate manages day-to-day campaign efforts, paid boosting execution and budgets while contributing to launch strategy planning and results reporting. This person juggles multiple tasks while working on a variety of brands in a pet-centric business requiring hands-on management, strong communication skills and a love for the industry. Strong writing skills and work ethic are a must!

This person is creative and fluent in digital marketing best practices including viral social media trends, influencer and ambassador marketing tactics, display and email marketing. You are a storyteller who caters to your audience, and you love the challenge of creating new content from ideation to completion. You should have an intimate understanding of the impact content can have on the customer acquisition and sales process. You will thrive if you are up to date on the latest social media strategies and are not afraid to roll up your sleeves and write. You will be managing multiple projects, priorities, and deadlines so project management skills are a must.

Responsibilities:

• Create, curate, and manage content including digital assets, social media posts, video, and more for the PetSafe, SportDOG, Premier Pet, and Kurgo brands. Grow and engage online community by interacting with followers in the comments.
• Contribute to the execution of the Content Calendar that builds on key themes of our go-to-market strategy for new products, marketing campaigns, and moments to connect with key audiences and build our brands.
• Support and drive digital marketing efforts to meet goals for increased awareness, traffic growth, lead generation and sales.
• Discover, manage and grow influencer relationships for the PetSafe, SportDOG, Premier Pet, and Kurgo brands.
• Create, test, iterate, and distribute engaging digital content across a range of channels, including but not limited to email, landing pages, assets for partner websites, and native advertising content.
• Integrate trends, category data, and campaign reports to identify insights that can improve our content strategy and execution.
• Structure and report on content analytics and metrics by marketing funnel stage that map back to business goals.
• Manage partnership(s) with internal and external agencies, freelancers, and more that support the execution of the content strategy.
• Collaborate with Customer Care who handle the moderation for all Social Media touchpoints, developing best practices.
• Partner with the Customer Insights team to further develop the approach to Social Listening and how the insights can be used broadly across the business.

Qualifications:

• 2-4 years of experience in Digital Marketing, Content Marketing, and/or Editorial Content
• Bachelor's Degree in Marketing or business related
• Experience in Ecommerce and working in a cross-functional organization with a global mindset
• Experience with audience segmentation and targeting
• Understanding of Ecommerce platforms and third-party digital marketing applications
• Experience with analytics and KPIs related to content marketing, not limited to social media
• Firsthand experience in Content Marketing, which includes Social Media, User Generated Content, Influencer Marketing
• A natural curiosity and know how to ask the right questions to understand new topics. Express yourself and your ideas in a simple, straightforward way
• Enjoy working in a collaborative environment, are comfortable with change, feedback and uncertainty

Accountabilities:

• Collaboration and development of content within Content Marketing Strategy, Brand Marketing and Category
• Content Marketing reporting/scorecard and business insights
• KPIs for Content Marketing
• Build and develop strong partnerships with external partners

Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual's identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.