Senior Counsel, Monetization Legal

We are seeking a Senior Counsel for a role within our Advertising & Marketing Legal Team, a commercial legal function within the wider monetization legal group that supports TikTok’s ad revenue generating business. The team partners closely with the sales, marketing and ad policy teams and other cross‑functional and legal teams to structure and negotiate deals, advise on ad policies, suggest mitigations that reduce risk and unlock commercial opportunities, and deliver breakthrough advertising value without compromising trust. Responsibilities Strategic Commercial and Regulatory Advice – Collaborating effectively with global, regional and local cross‑functional teams to provide legal input on everything from strategy to advertising client queries. Advising on commercial aspects of creator enablement programs, managing partner/creator/brand ecosystem, handling legal escalations, and assessing new features to mitigate risk. Identifying proactive and innovative ways of communicating regulatory and industry changes to business stakeholders to drive informed decisions that ignite growth and bring bold ideas to life sustainably. Transposing local advice into clear risk ratings and mitigation strategies for the business, proactively instructing and managing outside counsel reviews across multiple jurisdictions. Negotiating a wide range of commercial agreements supporting multiple stakeholders across TikTok, including media sales, incentives, brand partnerships and B2B marketing events. Global Project Delivery – Driving execution of global legal and regulatory projects by partnering with regional legal leads to develop aligned positions, manage jurisdictional divergence and support consistent business decision‑making across markets. Qualifications Minimum Qualifications – Strong experience in in‑house technology, corporate or highly matrixed global legal organisations; strong grasp of regulatory considerations affecting platforms, advertisers and creators (data privacy, consumer protection, AI regulations); strong communication and influencing skills with a bias for collaboration; experience working closely with sales and marketing teams focused on quarterly targets; international outlook with experience advising across multiple jurisdictions; strong project management and organisational skills; embraces technology and AI tools and seeks to leverage them; experience managing outside counsel to ensure advice is pragmatic, commercially grounded and cost‑effective. Preferred Qualifications – Interest in media, entertainment, digital advertising, adtech or digital content sectors, ideally with platforms, agencies or rights holders; experience supporting operational, organisational, or cross‑functional process initiatives in fast‑paced businesses. Job Information Base salary range: $174,000 – $313,200 annually. Compensation may vary based on qualifications, experience, and location. Base pay is one part of the total package and the role may be eligible for discretionary bonuses, incentives, and restricted stock units. Benefits include day‑one access to medical, dental and vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, well‑being benefits, 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change these benefits at any time. Legal & Employment Information LosAngelesCounty Fair Chance Ordinance for Employers and the California Fair Chance Act: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws. Criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. TikTok Accommodation: TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance, please reach out to us at #J-18808-Ljbffr